NCAA Corporate Champions and Partners
Established in 1984, the NCAA Corporate Champion and Corporate Partner Program brings together leading brands to support NCAA championships and enhance the student-athlete experience.
Through year-round engagement, these organizations help connect fans with college sports while supporting programs, scholarships and championship experiences.
The program includes two tiers—Corporate Champions and Corporate Partners—and brings together leading organizations that invest in intercollegiate athletics through funding, expertise and year-round support. These partners play a direct role in enhancing student-athlete experiences by supporting youth programs, scholarships, awards and fan engagement initiatives.
TNT Sports and CBS Sports hold exclusive rights to license NCAA marks, tickets and taglines for commercial promotions tied to NCAA championships, including certain media rights for the Division I Men’s Basketball Championship, and lead negotiations for all corporate partnership agreements.
Official NCAA Corporate Champions
Official NCAA Corporate Partners
Partner with the NCAA
Explore opportunities to work with the NCAA through corporate partnerships, licensing, and media rights.
For corporate partnership, licensing and advertising opportunities, contact the TNT Sports and CBS Sports team.
Chip Johnson
chip.johnson@warnermedia.com
(332) 228-9966
Devon Edwards
dhedwards@paramount.com
(212) 888-3080
For questions about NCAA corporate champion and partner programs, connect directly with the NCAA.
Tiffany Martin
tmartin@ncaa.org
(317) 917-6823
TNT Sports and CBS Sports collaborate with the NCAA on corporate marketing and promotional opportunities, including championship-related licensing and fan experiences. Their multimedia rights agreement extends through 2032.