The NCAA’s priorities are guided by its commitment to student-athlete well-being, fair and inclusive competition, and opportunities for academic and athletics success across all divisions.
Strategic Focus Areas
The NCAA’s mission priorities focus on coordinating competition, supporting student-athletes and members, growing the college sports ecosystem and sustaining the future of the Association.
Coordinate and deliver safe, fair and inclusive competition directly and by Association members.
Provide world-class services to student-athletes and members that leverage the NCAA’s collective scale.
Grow the college sports ecosystem.
Deliver sustainable funding for the NCAA mission.
Coordinate and deliver safe, fair and inclusive competition directly and by Association members:
- Set rules and guidelines and provide enforcement.
- Create programs that support outstanding performance on and off the field.
- Deliver excellent and inclusive championships.
Provide world-class services to student-athletes and members that leverage the NCAA’s collective scale:
- Lead research and promote innovation that improves health, safety and performance.
- Provide capabilities and programming that fill in the gaps for members.
- Identify, co-create and distribute best practices to student-athletes and members.
Grow the college sports ecosystem:
- Inspire the next generation of athletes and up-and-coming sports.
- Enable quality access and viewing for all who want it.
- Use data to engage fans with highly personalized experiences and products.
Deliver sustainable funding for the NCAA mission:
- Excite fans fandom through compelling entertainment products and services.
- Grow media, sponsorship and ticketing revenue.
- Innovate new revenue streams.
- Set a culture of cost discipline.
NCAA Mission in Action
Explore how the NCAA supports student-athletes, schools and conferences through championships, health and safety initiatives, governance and member resources.