NCAA licensing programs
The NCAA operates licensing programs to protect its trademarks, maintain consistent brand usage and support authorized use of NCAA names and marks. Three licensing and marketing programs serve distinct purposes, from corporate sponsorships to consumer products and official suppliers. Explore the programs below to find the right fit for your business.
Category exclusivity across 90+ championships.
Merchandise licensing through CLC.
Find approved equipment suppliers and merchandise licensees
From championship sponsors to merchandise licensees, the NCAA partners with industry-leading brands.
You Need a License
Any individual, organization or company using the NCAA name or identifying marks must obtain a license. This includes manufacturers and service providers using the NCAA name or logo on products, including promotional items, or in advertising.
To begin the licensing process, visit CLC, the NCAA’s licensing agency, to review application requirements and next steps.
Approved NCAA Trademarks
NCAA trademarks include names, phrases and identifiers associated with NCAA championships, programs and events. Review the approved trademarks below and follow NCAA brand licensing requirements when using these marks.
Have a brand or licensing question?
Whether you’re looking to license NCAA marks, request brand assets or report unauthorized use, the right team can help.