The NCAA's newest brand campaign, "Tomorrow's Leaders, Today," showcases how college sports develop life skills and character traits that extend far beyond the game, leading to student-athletes' success later in life. The ad debuted over the weekend and will run throughout the NCAA spring championship season.
"We're thrilled to continue our brand campaign that shines a light on all the ways the NCAA puts student-athletes first," said Gina Lehe, vice president of communications at the NCAA. "The fact remains that 98% of college athletes go pro in something other than sports, so the experience competing alongside their teammates on campuses across the country is incredibly instrumental in their development as people and future professionals."
"Tomorrow's Leaders, Today" follows two recent campaigns: "The Now Era," which demonstrated the NCAA's leadership in guiding the transformation of college sports and reaffirmed its commitment to putting student-athletes first, and "Draw the Line," which reinforced the need to protect student-athletes from sports betting harms and harassment.
For more information on the ways the NCAA supports student-athletes, visit ncaa.org.
