NCAA licensing programs
The NCAA runs three licensing and marketing programs, each with distinct purposes and partners. Find the one that fits your business below.
Corporate Champions & Partners
Category exclusivity across 90+ championships.
Consumer Product Licensing
Merchandise licensing through CLC.
Official Vendors & Suppliers
Find approved equipment suppliers and merchandise licensees
Our official partners
From championship sponsors to merchandise licensees, the NCAA partners with industry-leading brands.
You Need a License
If you use the NCAA name or logo on a product or in advertising, you need a license.
NCAA Logo Library
Access approved NCAA logos for authorized use.
NCAA Brand Guidelines
Download the complete NCAA brand standards document.
DI Commercial Logos Rules
Rules for DI & National Collegiate commercial/nonprofit trademarks/logos.
DII & DIII Commercial Logos Rules
Commercial and non-profit trademark and logo rules for NCAA Divisions II and III.
Have a brand or licensing question?
Whether you’re looking to license NCAA marks, request brand assets or report unauthorized use, the right team can help.