Where Does The Money Go?

The NCAA receives most of its annual revenue from two sources. That money is distributed in more than a dozen ways – almost all of which directly support NCAA schools, conferences and nearly half a million student-athletes.

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As a non-profit organization, we put our money where our mission is: equipping student-athletes to succeed on the playing field, in the classroom and throughout life.

The NCAA and our member colleges and universities together award nearly $3.5 billion in athletic scholarships every year to more than 180,000 student-athletes.

In addition, we provide almost $100 million each year to support student-athletes’ academic pursuits and assist them with the basic needs of college life, such as a computer, clothing or emergency travel expenses.

We also put on 90 championships in 24 sports, protect student-athletes with catastrophic-injury insurance coverage and fund a number of scholarship, grant and internship programs.

Television and marketing rights fees, primarily from the Division I men’s basketball championship, generate the majority of our revenue. Championship ticket sales provide most of the remaining dollars. A small percentage of that revenue is used to operate the NCAA’s national office, including the operation of championship events.