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Finances

As a non-profit organization, we put our money where our mission is: equipping student-athletes to succeed on the playing field, in the classroom and throughout life.

The NCAA and our member colleges and universities together award $2.4 billion in athletic scholarships every year to more than 150,000 student-athletes.

In addition, we provide almost $100 million each year to support student-athletes’ academic pursuits and assist them with the basic needs of college life, such as a computer, clothing or emergency travel expenses.

We also put on 89 championships in 23 sports, protect student-athletes with catastrophic-injury insurance coverage and fund a number of scholarship, grant and internship programs.

Television and marketing rights fees, primarily from the Division I men’s basketball championship, generate the majority of our revenue. Championship ticket sales provide most of the remaining dollars. A small percentage of that revenue is used to operate the NCAA’s national office, including the operation of championship events. But in the end, more than 90 cents of every dollar the NCAA generates goes to our member institutions to support student-athletes. 

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