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Division III Athletics Communication Directors

Division III campuses and conferences cultivate environments that allow student-athletes to pursue a full spectrum of opportunities in college. Athletics communication directors are the chief storytellers of this Division III experience, providing competition coverage, human interest stories, and social media conversation. The work athletics communication directors do is vital to the Identity Initiative, as they provide numerous platforms on which to showcase the outstanding experiences Division III student-athletes have during their time on campus. Division III supports athletics communication directors by providing a best practices guide for campus communicators, professional development opportunities, and a recognition award for exemplary work.

Guide to Strategic Athletics Communication on Campus

Athletics communication directors play a critical role within Division III athletic departments, wearing many hats such as media contact, statistician, media producer, video editor, and social media manager. To aid athletics communication directors in their ever-changing role, a strategic guide was created to equip athletics communication directors with data on the current landscape within Division III, strategic best practices, and resource recommendations.

Division III Day at the CoSIDA Convention

Division III Day at the CoSIDA Convention occurs annually in June, and offers an opportunity for Division III athletics communication directors from across the country to come together for divisionally-driven professional development. The 2017 Division III Day will take place on Monday, June 12 in Orlando. Programming will feature sessions on social media, helpful NCAA rules for athletics communicators, managing a part-time workforce, a hands-on Photoshop session, and a keynote speaker. For more information and to register, visit www.CoSIDA.com/2017convention.

2017 Division III Day session presentations:

Division III and D3SIDA Recognition Award

The NCAA Division III and D3SIDA recognition award is a partnership between the Division III governance staff and the Division III College Sports Information Directors of America (D3SIDA) to recognize the best work by athletics communication directors portraying the Division III identity and student-athlete experience. The recognition program is part of the Division III Identity Initiative. It seeks to honor the best work – including news releases, feature articles, videos, blogs and other materials – produced by Division III campus and conference athletics communication offices. Each top honoree will receive a $1,500 credit to attend Division III Day at the annual CoSIDA convention. A panel of D3SIDA members will select the recipients, with winners publicized through NCAA.org and social media platforms.

Who: All athletics communication staff members at Division III conferences and institutions are eligible.

Award: The award recipient will receive a credit of up to $1,500 to attend the CoSIDA annual convention, including Division III Day that occurs as part of the CoSIDA programming. The credit will cover some of the following costs: CoSIDA convention registration fee (approx. $245-$295), two nights in the convention hotel (approx. $200/night), travel accommodations (airfare, baggage fees, and gas reimbursement), and meals.

Deadlines and Submission: Participants can self-nominate or be nominated by peers. Entries should be submitted via email to d3identity@ncaa.org with “NCAA Division III and D3SIDA Recognition Award Nominee” as the subject line. In addition to the story URL or Word document, the nominee’s name, institution, and email address should be included.

There will be three deadlines throughout the academic year that align with the competition seasons:

Submission Due Date
Date of Original Story Publication
October 15
Between April 15 – October 15
February 15
Between August 15 – February 15
May 1
Between November 1 – May 1

Stories must have been written no more than six months prior to the deadline. If only one story is submitted at the submission due date, the review group will confer and determine if the story stands alone as an outstanding representation of the Division III identity and/or student-athlete experience. Both written and video stories are eligible for consideration.

Selection Criteria: The winning human interest story will recognize outstanding work by athletics communicators who portray Division III’s model of intercollegiate athletics. Stories will emphasize going beyond the box score, focusing on the Division III identity and philosophy, and bringing the student-athlete or administrator’s voice to the forefront. The Division III strategic positioning platform is included below as a guide:

Follow your passions and discover your potential. The college experience is a time of learning and growth – a chance to follow passions and develop potential. For student-athletes in Division III, this happens most importantly in the classroom and through earning an academic degree. The Division III experience provides for passionate participation in a competitive athletics environment, where student-athletes push themselves to excellence and build on their academic success with new challenges and life skills. And student-athletes are encouraged to pursue the full spectrum of opportunities available during their time in college. In this way, Division III provides an integrated environment for student-athletes to take responsibility for their own paths, follow their passions and discover their potential through a comprehensive educational experience.

Review Process: The NCAA staff will be responsible for collecting the submissions and providing them to the current D3SIDA board members who will be responsible for reading all submitted stories and/or videos and selecting a winner. In the event that a D3SIDA board member’s own story, a story from his or her institution, or a story from his or her conference office (for conference staff only), is under consideration, the board member will recuse him or herself from the voting.

The review group will have one week to read the stories, confer with each other, and select the recipient. The review group will share its selection with the NCAA national office staff (Adam Skaggs (askaggs@ncaa.org)), and the staff will communicate with the winning recipient, the recipient’s director of athletics and commissioner within 15 days of the submission deadline.

Administration: Recipients are only eligible to receive one award in each award cycle (October – May). If a recipient is unable to attend the upcoming year’s CoSIDA convention, he or she can defer the funding to the follow year.

NCAA staff will oversee the administration of the $1,500 credit.  The recipient will be responsible for all initial costs, and at the conclusion of the CoSIDA Convention,  will submit a request and receipts for reimbursement.