The NCAA-approved trademarks aid the organization in maintaining its distinctiveness and ensuring that all audiences can reliably identify its efforts. A current list of NCAA trademarks may be accessed here.

For an entity looking to use one of the organization’s approved trademarks, the NCAA has licensing and marketing programs. Such programs are carefully monitored to protect the integrity of the NCAA brand.

• NCAA Corporate Champion and Corporate Partner Program supports all 90 NCAA Championships and provides a wide variety of benefits, including certain category exclusivity around use of NCAA trademarks, logos, designations and championship tickets.
• The NCAA Licensing Program, administered by The Collegiate Licensing Company (“CLC”), ensures the quality and consistency of all championship event merchandise. CLC is responsible for processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the NCAA. Anyone who wishes to obtain a license to produce merchandise containing NCAA trademarks may contact CLC. An official list of NCAA licensees can be found here.

For additional questions or more information, please contact Ashley Murray, director of branding, at amurray@ncaa.org.

Direct or indirect use of NCAA championship trademarks, logos, and/or tickets must have prior, written consent of the NCAA.

Federal regulations support the NCAA's efforts to prohibit the unauthorized use of the NCAA's name and trademarks; use of NCAA championship tickets in sweepstakes, promotions or contests; or any other unfair attempt to associate with or exploit the goodwill of NCAA championship events. This includes a prohibition against the display of commercial identification within an NCAA championship bracket. NCAA trademarks may not be used as part of a domain name, nor may NCAA trademarks be used online for commercial purposes.