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Mental Health Social Media Campaign

In partnership with the Division III Student-Athlete Advisory Committee and the Sport Science Institute

2023 SAAC Social Media and Mental Health Awareness 

Division III SAAC has moved this week-long campaign to continue throughout the year, and will be posting Mental Health Awareness content on Mondays for #MentalHealthMonday. Give DIII SAAC a follow on Instagram (@diiisaac) and Twitter (@d3saac) to follow along the continued awareness. Be sure to tag the SAAC accounts in all of your mental health awareness content, so they can share it with their followers.

Engagement Levels

Tweeting/Creating Posts on Social Media: Remember: Prioritizing. Mental health every day starts with you! What does daily self-love mean to you personally? What are strategies you incorporate into your lifestyle to prioritize mental health? Share your thoughts and be sure to use the hashtag #MentalHealthMonday.

Share Quotes/Testimonials/Videos Related to Mental Health: Student-athletes, athletics administrators, athletics departments and conference offices will be encouraged to share their testimonial and/or make a video sharing their story of support. Each person should share as much as they are comfortable.

Create Team/Institution/Conference Public Service Announcements: Teams, institutions and conferences will be encouraged to participate by either showing how their staff prioritize mental health or supplying resources for student-athletes.

2022 Campaign Theme: Better Me. Better We. Better DIII.

Welcome to the campaign website for the 3rd annual Mental Health Social Media Campaign! This campaign serves as a platform for student-athletes, administrators, coaches, staff, and support networks across the country to start the discussion, speak out on, and actively promote student athletes prioritizing their mental health. Our goal with this campaign is to use social media to create a dialogue and communicate the benefits of normalizing mental health care and advocacy.

Below, you will find information on how your campus and conference can engage with this campaign to ensure its success throughout our division.  We ask you to feature personal stories about mental health care and prioritization from a diverse group of student-athletes, coaches and campus and conference administrators.  We hope this campaign will highlight that #SelfLoveIsNotSelfish can mean different things to people, each journey and strategy is valid. Our goal is to create visibility for the journey many student athletes take with their own mental health struggles and healing paths. Whether participants use self-care to stay at the top of their game or take time off to engage with professional resources, all mental health journeys deserve to be respected and valued in the athletics and broader world.

Engagement Ideas

Unsure where to start? Click here for general tips for engagement during the campaign week.

Resources

Check out this page for materials and resources related to the mental health and wellness of college athletes.

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After the Campaign

The Mental Health Social Media Campaign is a week of awareness, education and engagement to show the importance of breaking the stigma surrounding mental health.  However, it should not end there! The following are some ideas that you can implement during the week’s campaign or other times throughout the academic year to show your support.

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