Mental Health Social Media Campaign

In partnership with the Division III Student-Athlete Advisory Committee and the Sport Science Institute

May 4-7, 2020 | #BreakTheStigma 

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Mental Health Social Media Campaign: After the Campaign

Take the campaign further

The Mental Health Social Media Campaign is a week of awareness, education and engagement to show the importance of breaking the stigma surrounding mental health.  However, it should not end there! The following are some ideas that you can implement during the week’s campaign or other times throughout the academic year to show your support.

Create and distribute mental health resource cards.

Link to the Division III National SAAC mental health resource card template and print personalized copies for all student-athletes, staff, coaches and administrators. 

Designate a home event to support mental health.

Encourage teams to work with their athletics departments to declare one of the home athletics events as a “BreakTheStigma Game/Meet.” At that event, student-athletes and athletics departments can do the following:

  • Highlight the 2020 Mental Health Social Media Campaign or draw attention to specific programming/social media activities taking place during the week.
  • Invite offices and campus organizations focused on mental health to the game/meet and showcase their work during media timeouts/half time/breaks/etc.
  • Recognize departments that focus on mental health work.

Make mental health resources on campus available to student-athletes, coaches and administrators.

Your institution likely has resources available related to mental health. For instance, work with offices dedicated to mental health to provide educational opportunities for student-athletes, coaches and/or administrators.

Highlights of the 2020 Campaign

Tell us about it!

Do you have a great idea for the campaign that you would like to share with other campaign participants?

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