NCAA, USOPC release new Olympians Made Here video for March Madness broadcasts

The NCAA and U.S. Olympic & Paralympic Committee have partnered to release a second video celebrating the critical connection between college sports and the U.S. Olympic team. The 30-second spot is set to run during March Madness and future NCAA championship broadcasts.

The spot is part of the Olympians Made Here campaign, which supports the NCAA's partnership with the USOPC in the run-up to the 2024 Paris Games. 

NCAA programs for decades served as America's Olympic training ground for many sports. At the 2020 Tokyo Summer Olympics alone, 75% of the U.S. Olympic team competed collegiately, with 82% of U.S. Olympic medalists having competed collegiately. 

"We're thrilled to partner with the NCAA promoting the important connection between Team USA and college sports," said Rocky Harris, USOPC chief of sport and athlete services. "Team USA will feature more than 850 athletes representing over 50 sports in the Olympic and Paralympic Games in Paris this summer, and the majority of these athletes will also be proudly representing their colleges back home. March Madness and the upcoming NCAA championship season provide the perfect stage to honor Team USA's collegiate ties, which are essential to growing and keeping sport strong in our country." 

This summer will mark the sixth year of the cooperation agreement between the NCAA and USOPC, celebrating the tremendous pipeline of current and former student-athletes who make up Team USA.

In collaboration with schools, conferences, the NCAA and national governing bodies, the USOPC develops and executes strategies to promote broad-based sport programs across NCAA member schools.

The partnership is a first-of-its-kind agreement with the NCAA to provide a mechanism for both organizations to pioneer initiatives to support Team USA student-athletes and strengthen the collegiate athletics ecosystem for generations to come.

"The partnership between the NCAA and USOPC is vital for the future of college sports," said Stan Wilcox, NCAA executive vice president of regulatory affairs. "The campaign reminds us about the important connection, especially during a time when all eyes are on March Madness and during the run up to Paris 2024. We're excited to cheer on Olympians from college campuses later this summer."

Besides championship broadcasts, the Olympians Made Here spot will run in venues at NCAA championships and on social platforms