The NCAA x Meta NIL Empower Program helps women student-athletes build, grow, and monetize their personal brand. Participants learn directly from Meta experts through hands-on training and receive guidance to navigate NIL opportunities on Meta platforms.
Participants gain:
- Direct access to Meta product experts.
- Brand-building and social media strategy training.
- Guidance on maximizing NIL opportunities.
- Opportunities to connect with other women student-athletes and industry professionals.
- Gifting and swag.
Select athletes may also receive:
- 1:1 Meta support.
- Priority for Meta editorial and product marketing opportunities.
- Exclusive access to NCAA events and career development programming.
Program Structure
The program offers one fall cohort (September–November) and one spring cohort (January–March). Each cohort includes three virtual sessions. Attending live is strongly recommended, but all sessions will be recorded.
Student-athletes should ensure they have adequate time to participate before applying.
Eligibility
Women student-athletes across all NCAA sports and divisions are encouraged to apply.
Minimum requirements:
- Must be an NCAA women’s sport athlete.
- Must have at least one year of eligibility remaining.
Selection considerations:
- Sport and division representation.
- Current social media presence.
- Interest in building a personal brand.
- Why they want to join the program.
“I would highly recommend the NIL Empower program as it provides a robust network for like-minded female college athletes to grow and support each other, both locally and nationally. The program fosters a community where athletes can share experiences, gain valuable insights, and build strong professional connections that are essential for personal and career development.”
— Paige McCormick, University of Louisville Swimming & Diving
Program Impact
Group results from the fall cohort
- +30M Reels plays
- +2,500 IG Feed posts
- +600 Threads
- 15 content franchises started
- 11 fundraisers started
Individual results from the fall cohort
- Biggest follower growth: +265%, +5.2K followers
- Biggest Threads follower growth: +268%, +414 followers
- Most Reels produced: 79 Reels, 1.7M plays
- Most donations raised: $210 raised
How to Apply
At this time, applications are closed. Please stay tuned for upcoming updates and additional information for your chance to participate in the NCAA x Meta NIL Empower Program.
