Most NCAA revenue returns to the membership in the form of direct distributions and services for the membership. Division II annually receives 4.37 percent of NCAA revenue sources as of 1996, as guaranteed by the NCAA constitution.

The NCAA has a long-term media contract with CBS Sports and Turner Broadcasting System, Inc., that runs through the 2031-32 academic year. In 2022, the Division II Presidents Council approved a long-range budget that aligns the Division II revenue allocation with the Association’s 10-year financial plan and provides enhancements in championships, distributions to the membership and other strategic initiatives.

About 60 percent of the Division II budget is devoted to supporting the division’s 25 national championships that provide postseason competition experiences to thousands of student-athletes each year.

Other allocations go directly to member schools and conferences through the Division II Revenue Distribution Program and the Conference Strategic Priorities Fund.

As it relates to Revenue Distribution, the enhancement fund was created in the late 1980s as a financial incentive for schools to maintain Division II membership affiliation. In 2022, the Division II Presidents Council approved a recommendation to rename the Enhancement Fund and separate it into two distinct line items in the Division II budget:

• Conference Sports Sponsorship Fund – allocate 75% of budget.
• Institutional Equal Distribution Fund – allocate 25% of budget.

The Conference Strategic Priority Fund helps support national and conference strategic-planning efforts. Conferences annually are required to report how the conference spent dollars consistent with the strategic priority outcome areas in the Division II strategic plan. Each conference is allotted $110,000 for its first five members. A $12,000 premium is paid for a sixth member, with an additional $4,000 premium paid for members up to 18