The NCAA has named Zephyr the official provider of on-court/on-field headwear celebration products for all NCAA Championships, excluding Division I men's and women's basketball. Zephyr is a division of Lakeshirts, a leading U.S. manufacturer of custom-decorated apparel and accessories.
The agreement, managed by the NCAA's licensing agent, CLC, grants Zephyr exclusive rights to supply branded headwear for NCAA championship celebrations in sports ranging from baseball and soccer to volleyball, wrestling and many more, beginning with fall 2025 championships.
"Headwear has become symbolic with our iconic national champion celebrations, and we look forward to what Zephyr can deliver for our student-athletes, teams and fans," said David Clendenin, director of NCAA licensing.
Zephyr's championship merchandise will include a range of headwear styles that will be available on-site during NCAA championship events and sold across a variety of retailers, including sporting goods stores, campus stores and direct-to-consumer sites, to ensure fans have access to products similar to those worn by their favorite championship teams.
"Zephyr has long been known for its deep roots in collegiate sports and for delivering headwear that student-athletes and fans genuinely want to wear," said Ken Goldberg, vice president of licensed sales for Zephyr and the apparel maker Blue 84. "We're honored to partner with the NCAA to celebrate champions across so many sports. These are unforgettable moments for student-athletes, and we're proud to be part of that story."
Zephyr brings more than three decades of licensed headwear experience to the program, with parent company Lakeshirts currently ranked as a top 10 apparel licensee for CLC.
"Zephyr continues to elevate its impact in the licensed collegiate market, and we are excited for them to take this next step as the locker-room headwear provider for the NCAA," said Dave Kirkpatrick, senior vice president of business development for CLC. "Our goal for this program is to help the NCAA elevate the student-athlete experience and amplify fan engagement during these once-in-a-lifetime championship moments."
