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Identity Initiatives

Division III’s Identity Initiative was introduced in 2010 to sharpen the division’s identity and to enable schools and conferences to more effectively explain why they prefer to compete in Division III. The initiative has been guided by a strategic-positioning platform, describing Division III as a place where student-athletes can “follow your passions and develop your potential,” within an approach that combines rigorous academics, competitive sports and an opportunity to pursue other interests.

Athletics Communication Directors

Division III campuses and conferences cultivate environments that allow student-athletes to pursue a full spectrum of opportunities in college. Athletics communication directors are the chief storytellers of this Division III experience, providing competition coverage, human interest stories, and social media conversation. The work athletics communication directors do is vital to the Identity Initiative, as they provide numerous platforms on which to showcase the outstanding experiences Division III student-athletes have during their time on campus. Division III supports athletics communication directors by providing a best practices guide for campus communicators, professional development opportunities, and a recognition award for exemplary work.

Division III Week (April 5-11, 2021)

Division III Week is a positive opportunity for all individuals associated with Division III to observe and celebrate the impact of athletics and of student-athletes on the campus and surrounding community. During the week, every Division III school and conference office is encouraged to conduct a type of outreach activity that falls into one of three categories: academic accomplishment; athletic experience; or leadership/community service/campus involvement. This year’s Division III Week will take place April 5-11, 2021.

Purchasing Website

The Division III purchasing website offers co-branded signage and promotional items for Division III members to order. A $350 credit is available for each institution and conference through August 2021 for purchases from the site. The conference commissioner or the institution’s director of athletics holds the login information for the site. For assistance, please contact Kristen Zeedyk at Source One Digital.

Videos & Free Resources

The Division III FTP site makes videos, logos, and other brand information available for download. These resources include Division III logos, Division III Identity videos, national SAAC’s You Can Play and It’s On Us videos, and 30-second public service announcement (PSA) videos and scripts for use on broadcasts and video boards.