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Tools to tell the DII story

To accompany the Division II “Make It Yours” brand enhancement, the national office has developed communications tools to help Division II members promote the division to external audiences.

Among them is a series of “tool cards” with messaging to help explain and promote Division II’s unique attributes and characteristics. These cards apply to institutions as well as conferences, and they offer prompts to personalize messaging to fit individual needs. These cards are available on the right rail of this page.

The tool cards accompany an existing series of “Benefits of Division II Membership” brochures that offer quick-hit messaging for Division II members who have asked for material that helps explain the division during recruiting visits and presentations to community groups, alumni groups and potential donors.

Brochures are available for:

  • Athletics directors and staff
  • Faculty athletics representatives
  • Coaches
  • Presidents and Chancellors

Guide for athletics communications directors

Another important resource helps position athletics communications directors to tell the Division II story as well. Called “Telling the Campus Story Through Athletics,” the guide includes staffing suggestions for athletics communications offices and ways to collaborate with university/college relations staffs to emphasize athletics as a valuable marketing tool for the institution.

The booklet is available at

Division II Promotional Brochures