Don’t know where to start? Here are general tips for engagement during the campaign week. 

• Recognize that diversity celebrates the various dimensions of identity and experience that make us unique, while inclusion refers to the intentional practice of utilizing diversity to reap the benefits of working together. 
• Encourage participants to think of diversity and inclusion not just in terms of race and gender, but rather acknowledge the whole spectrum of diversity (including diversity that is often rooted in invisible identities such as sexual orientation, (dis)ability, religion, socioeconomic status, national origin or first-generation status). 
• Representation is key — especially for student-athletes holding marginalized identities. Use the campaign to highlight the diversity of your athletics department and/or campus community. 
• Highlight departments that focus on diversity and inclusion work, such as accessibility/disability services, multicultural affairs offices, international student services, interfaith offices, veterans affairs offices, cultural studies, ethnic studies, gender studies, queer studies and women’s studies. 
• Work with your school’s alumni association and athletics department to identify alumni from historically underrepresented groups who were student-athletes at the school. 
• Highlight the administrators, faculty, programs, alumni and great things that make your campus or conference unique. 
• Don’t be afraid to make use of campus resources that are already available. Reach out to diversity and inclusion offices on campus and gather ideas from people within this field who can help you create campaign materials and reach a larger audience during the campaign. 
• Use various social media platforms to share messages, posts, tweets, videos and images highlighting the campaign, its objectives and daily themes. Of course, you can post materials on multiple platforms to increase engagement with followers. 
  • Instagram: Instagram gives student-athletes, teams and athletics departments the platform to engage with the campaign in a variety of ways, including posting photos, stories, Reels and using Instagram Live.  Schools can use their athletics and various team Instagram accounts to create content around each daily theme, along with reposting content created by student-athletes for the campaign. Student-athletes can create posts and tag their school, team, teammates and #NCAAInclusion. 
  • X, formerly known as Twitter: Student-athletes can use X to post photos, videos and tweets that they create based around each day’s theme, accompanied with the hashtag #NCAAInclusion. Student-athletes can also create X threads related to the campaign that will help them discuss a topic on a more in-depth level with one another. Schools can use their athletics Twitter accounts to create tweets centered around each daily theme, along with retweeting posts from student-athletes who share photos and/or videos as part of their campaign activities. 
  • TikTok: TikTok is an essential platform to engage current student-athletes as they can create a variety of posts to engage with this year’s social media campaign. Through the use of short informative videos, skits or even a trending TikTok dance, the options are endless for student-athletes to interact with the campaign. Those who use this platform can post on their team and/or athletic department’s account to create content using #NCAAInclusion.  
  • LinkedIn: LinkedIn is an excellent social media platform that not only works well for student-athletes but also for student-athlete alumni. Alumni can share links to other websites that are related to the campaign, such as a resources page, or a page with different job openings for student-athletes to see. By using LinkedIn as a social media platform for this year’s campaign, alumni have the opportunity to share their insights on the daily campaign themes. 
  • Facebook: Facebook will give student-athletes and participants the opportunity to share posts, photos or videos based on their participation for each day. SAAC representatives and athletics departments can create a Facebook page for their school designed just for the campaign and create posts that will focus on the theme for each day. Posts they create can be shared with student-athlete friends on Facebook, and those who run the Facebook page for each school can create polls that are focused on each day’s theme. 

Given the success of the diversity and inclusion campaigns in previous years, you may also want to check out the highlight video from last year at the top of this page to share the campaign highlight video with student-athletes, coaches and administrators to get them excited about this year’s campaign.