"The idea of the student-athlete was a very sacred thing to me. I think that duality is so important."

Colgate University junior Jake Danehy’s fondest childhood memories were formed in Fair Harbor, a little village on New York’s Fire Island. When the men’s lacrosse player and geography major decided to combine two other passions into a fledgling business, he relied on his memories of that little beach town to create a new brand of swimwear.

As a former NCAA Division I student-athlete and coach, and now an athletics director, I have had a front-row seat to important discussions of head trauma in athletics.