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Search firm president named Champion of Diversity and Inclusion

NCAA committee recognizes Betsy Alden for her work in support of ethnic minorities

As a former college athletics administrator and now the president of a search firm, Betsy Alden has long worked to support the interests of ethnic minorities and other underrepresented populations. For her outstanding efforts, an NCAA committee is recognizing Alden as its Champion of Diversity and Inclusion for the winter quarter.

Betsy Alden

In 1999, Alden founded Alden & Associates, which remains the only woman-owned executive search and consulting firm in intercollegiate athletics. Alden strives to assure ethnic minorities gain proper opportunities in the upper echelons of college sports, and the committee acknowledged that important work in its recognition.

“This is an unanticipated but well-deserved selection,” said China Jude, assistant vice president and athletics director at Queens College and chair of the NCAA Minority Opportunities and Interests Committee’s Subcommittee on Champions of Diversity and Inclusion. “We clearly understand that search firms do not select the successful candidate. But it is important to recognize Betsy’s successful recruitment of ethnic minorities, which has led to many ethnic minorities and women serving in roles as athletics directors.”

The MOIC – which handles issues related to the interests of ethnic minority college athletes, NCAA programs aimed at helping minorities and NCAA policies that affect ethnic minorities – created the diversity and inclusion recognition in July 2015.

Alden earned her bachelor’s degree from the State University of New York at Cortland. She went on to gain a master’s from the University of Maryland, College Park, and a Ph.D. from the University of Iowa in athletics administration and sports studies. She served as an athletics director at several colleges, gaining experience that translated well into her current ability to help college programs seeking change.

“I am pleased to be recognized by the NCAA Minority Opportunities and Interests Committee for our commitment to diversity,” Alden said. “The entire staff at Alden & Associates Inc. works diligently to provide opportunities for candidates across a diverse population to serve as leaders in intercollegiate athletics. We will continue this important work into the future and look forward to providing many opportunities to encourage diversity in intercollegiate athletics.”