Diversity and Inclusion Social Media Campaign

In Partnership with the Minority Opportunities and Interests Committee (MOIC) and Student-Athlete Advisory Committees (SAACs).

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Creating a PSA

Shooting Video on a Phone

The COVID-19 pandemic may require student-athletes (and other campaign participants) to shoot video material on their own phones, as some schools may not be able to use campus resources such as TV studios due to remote instruction. Below we outline some recommendations on how to produce high-quality video content on your phone.

Filming Guidelines:

  • Video Length: If you are shooting a video for an Instagram or Facebook story, aim for 15 seconds per person. Ideally, each video you create should be under one minute in total per campaign theme.
  • Camera Orientation: Hold your phone in a vertical position while filming.
  • Focal Point: The focus should be on you (your face and shoulders) as you are giving advice.
  • Holding the Camera: It would be best if someone else held your phone for you, but you could also hold it yourself or use a mount, popsocket or clip. If you are holding it yourself, hold it slightly above your face. It will be more flattering.
  • Sound: Do a sound check in the environment where you will be filming. Make sure the sound is clear and background noise is not excessive.
  • Lighting: Bright or natural lighting is best. Make sure you will not be backlit.
  • Wardrobe: Avoid black and white colors. High necklines are preferred. Team gear is good.
  • Logos and Imagery: If you are not wearing team gear, please avoid wearing logos; please avoid logos in the background, as well. Nothing obscene or inappropriate should be visible.
  • Introduction: No need to introduce yourself. Your name, school, major, sport and graduation year will be included in the final product.

If you are helping student-athletes create content or are facilitating the campaign content creation process for your school or conference office, feel free to share those suggestions with your athletes (and add some of your own, as you see fit).

Creating a PSA

One of the best ways to participate in the social media campaign is to create a campaign PSA. Work with your institutions and/or conference offices to create a PSA (or series of PSAs) that will help spread the word about your involvement in the 2020 Diversity and Inclusion Social Media Campaign. This page will provide an overview on how to get started!

There are many ways to create an impactful PSA. Here are two potential options for incorporating PSAs into your campaign efforts:

Option 1: Single PSA

This PSA could feature SAAC members from across the conference/institution announcing the Diversity and Inclusion Week and sharing their insights on the topic and/or daily themes.

  • Example: SAAC members could share responses to the questions “What does diversity and inclusion mean to you?”, “Why is it important to be inclusive?”, “What value does diversity bring to your team/school?” and/or “As a student-athlete, why is it important to promote diversity and inclusion on your campus?” They could then choose the best responses in a video, at the end of which is a statement announcing the Diversity and Inclusion Week.
  • Think about visual components: For example, think about putting your school logo on a Zoom background or wearing athletics gear from your school.

Option 2: Series of PSAs

SAAC reps could select several SAAC members from their institution/conference and create a series of shorter PSAs that introduce each of the four daily themes.

  • Example: For Day 1 of the week, student-athletes could share their insights on the various identities they hold and why it matters to share their stories. They could share a series of statements that describe who they are as people (see section for Day 1 for examples) and have a call-to-action at the end that encourages viewers to use social media to do the same.

Below are a series of steps that will help create your PSAs. In general, a great first step is to work with the SIDs/communications staff at your institutions or conference offices to assist with this project.

Choose your message: What message related to diversity and inclusion do you want to get across? There are a variety of different messages you could send but you want your message to be to the point, precise, and impactful. For example, your PSA could focus on the value of teamwork as a pillar of diversity and inclusion work. Or, you could focus on the various identities student-athletes represent to underline that diversity is more than what meets the eye.

Tailor your message to your campus/conference: Your campus/conference culture is unique—make sure your PSA captures the uniqueness of your campus by tailoring your message to reflect the distinct characteristics of your school/conference. For example, you could have student-athletes wear school colors, relate their statements to the core values/mission statement of the institution, or share diversity and inclusion facts/statistics specific to your campus/conference.

Consider the audience (and grab their attention!): Who is your audience? Is it student-athletes, administrators, coaches, or the whole campus community? Make sure to get their attention with your PSA. For instance, you could use visual effects, compelling statements, shots of campus, interesting statistics, etc.

Create a script and storyboard: The storyboard is a breakdown of the different shots you want to have in your PSA. Once you have selected and tailored your message as well as identified your audience, you can start working on your script for the PSA. Your script should highlight the major and minor points you would like to make in your PSA.

Film and edit your PSA: Work with your athletics department’s communications staff (or conference staff if you choose to do a conference-wide PSA) to film and edit the PSA.

Share the PSA: During the 2020 Diversity and Inclusion Week, share your PSA on social media. You can also encourage your athletics department as well as other offices across campus that are focused on diversity and inclusion work to share your PSA. Remember: Your PSA should be a call to action, inspiring viewers to participate in the Diversity & Inclusion Week. Make sure to monitor responses to the PSA.

If SAAC reps have difficulties creating their PSAs (e.g., coming up with content), they can reach out to Niya Blair Hackworth (nblair@ncaa.org), NCAA office of inclusion, for guidance.

Tell us about it!

Do you have a great idea for the campaign that you would like to share with other campaign participants?

Submit it here.