Diversity and Inclusion Social Media Campaign

In Partnership with the Minority Opportunities and Interests Committee (MOIC) and Student-Athlete Advisory Committees (SAACs).

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After the Campaign

Take the campaign further

The Diversity and Inclusion Social Media Campaign is meant to be a week of awareness, education and engagement showing the importance of inclusive environments in college sports, but it should not end there! The following are some ideas that you can implement during the week’s campaign or other times throughout the academic year to show your support.

Hold a training session for student-athletes and athletics staff based on diversity and inclusion

Encourage athletics staff and student-athletes to attend a webinar or seminar series to learn more about diversity and inclusion in sports.

  • Discuss ways student-athletes and athletics staff can create an open dialogue where diversity and inclusion can be freely discussed.
  • Have guest speakers such as team coaches and SAAC members discuss what they see on a day-to-day basis within their specific sport, and what changes they would like to implement.
  • Discuss guidelines that student-athletes should follow to help make their campus environment a place where all feel welcome and safe.
  • Discuss methods that athletics staff should follow to further work with student-athletes from marginalized backgrounds or underrepresented groups, such as helping these student-athletes achieve the goals they set in their education or athletic ability.

Designate home events to support diversity and inclusion

Encourage teams to declare one of the home athletics events during their season a “Diversity and Inclusion Game/Meet.” At that event, SAAC representatives and athletics departments can do the following:

  • Highlight and draw attention to the 2020 Diversity and Inclusion Social Media Campaign in general or to specific programming/social media activities taking place during the week.
  • Invite offices and campus organizations focused on diversity and inclusion to the game/meet and showcase their work during media timeouts/half time/breaks/etc. Example organizations/offices/programs: Office of Diversity and Inclusion; Black Student Union, Latino/a Student Union, etc.; Groups focused on gender and/or sexuality issues (e.g., Queer Student Union); International Student Offices; TRIO Programs; Etc.
  • Highlight departments that focus on diversity and inclusion work – such as women’s studies, ethnic studies, American studies, sport management, cultural studies, sociology, gender studies, queer studies, disability studies, etc.

Create a community for underrepresented student-athletes from marginalized groups

Work with student-athletes, coaches and staff from underrepresented or marginalized groups to create support groups bringing together individuals holding similar identities:

  • Provide a platform for marginalized groups to have their voices heard (e.g., support group, mentoring night, etc.)
  • Showcase the value underrepresented groups bring to your department (e.g., during Women’s History Month, Black History Month, Pride Month, etc.)
  • Put together a list of resources for marginalized and underrepresented groups at your university and within the wider community (e.g., LGBTQ organizations, resources for people of color, international student resources, etc.)

Build strategic partnerships across campus and the community to drive diversity and inclusion action

One of the best ways to center diversity and inclusion work in your department is by forming alliances and partnerships with resources on campus to guide you in doing the work. Put together a list of contacts with units across campus and in the community that can serve as resources for doing diversity and inclusion work:

  • Form a diversity and inclusion committee for your athletics department, for your SAAC, or with the university community at large
  • Webinars can be led by diversity and inclusion staff at the university to discuss key topics affecting student-athletes, staff, and coaches (e.g., bias, microaggressions, etc.)
  • Make sure that a member from the athletics community is represented on university-wide diversity and inclusion committees/councils.

Work with your school’s alumni association and athletics department to identify alumni from diverse backgrounds to connect with current student-athletes

After the campaign, continue posting about alumni that have helped drive diversity and inclusion on your campus. Participants can conduct brief interviews with these alumni that allow the alumni to reflect on the importance of diversity and inclusion to their career and life after sports.

Make diversity and inclusion resources on campus available to student-athletes, coaches and administrators

Your school will likely have resources available related to diversity and inclusion. For instance, work with offices or academic departments dedicated to diversity and inclusion (see list above) to provide training opportunities for student-athletes, coaches and/or administrators. Administrators, in addition, can think about inviting trainers to one of their head coaches meetings to facilitate a training on topics such as microaggressions, facilitating difficult conversations, allyship, etc.

Attend NCAA inclusion programming

The NCAA office of inclusion has many resources to help you in your diversity and inclusion efforts. For example, each April the office of inclusion hosts the NCAA Inclusion Forum. The next NCAA Inclusion Forum will be held in the spring. Each year, the office of inclusion sponsors a number of student-athletes from schools in close proximity to the Inclusion Forum site to attend the forum through the Regional Student-Athlete Engagement Program.

For more ideas on how to promote diversity and inclusion at your school, check out these schools and conference offices that have succeeded at creating inclusive cultures.

Tell us about it!

Do you have a great idea for the campaign that you would like to share with other campaign participants?

Submit it here.