An NCAA educational column posted online that discussed the alteration of photos used for recruiting purposes has generated much discussion because of its inclusion of Instagram as an example. The educational column is being updated. The NCAA has issued the following statement:
“Schools can and do use Instagram in all sorts of ways: to promote events, post game highlights and give a sense of what it’s like to be on campus We at the NCAA regularly use Instagram for similar purposes.
“There is no NCAA ban of Instagram. Schools just can't alter the content of photos – and to be clear, we do not consider Instagram’s filters as content alteration – and then email them directly to recruits.”