The NCAA is collecting information from member institutions to identify examples which will provide focus and consistency to the branding of women's college basketball. Best practices incorporate the brand campaign and women's college basketball attributes into marketing plans and collateral. Collaborating on promotional ideas will help to make branding and promoting women's college basketball more efficient and effective.

Many institutions and conferences have successfully implemented marketing and promotional tactics that frame the story of women's college basketball. Please take a look at these best practices included below.

2008-09 Pack the House Challenge Marketing Plans and Collateral

• Marketing Plans and Promotional Materials

2007-08 Pack the House Challenge Marketing Plans and Collateral 

Promotions

As you conduct promotions that you find successful in promoting women's basketball, please take a few moments to complete the attached form. Applicable information gathered from institutions and conferences will be posted to the NCAA Basketball Marketing Resource Web pages. E-mail any related documents (scripts, PA announcements, promotional materials, photos, collateral, etc.) to Mary Eiland.

• Best Promotional Practices Submission Form (42k)

For additional Best Practices and Promotions that work visit the National Association of Collegiate Marketing Administrators (NACMA) Web site.