Participate in the 3rd annual national competition to "Pack the House" at a selected home game during the 2009-10 regular season from October 16, 2009 to March 7, 2010. NCAA member schools will compete against schools in their own conference as well as all Division I schools for a chance to be the 2010 NCAA Women's Basketball Pack the House Challenge Champion and win great prizes.
We aren't asking you to "create" a new promotion. Simply select a planned promotion from October 16 to March 7 and designate it as a "Pack the House" game with the goal of setting an attendance record. The Pack the House Challenge may also serve as a standalone promotion for one selected home game.
We need to grow the sport of women's basketball by building upon our successes and preparing for the next generation of women's college basketball players and fans. This is an opportunity to further develop national grassroots programs aimed at increasing attendance and awareness. Win great prizes for your marketing team.
2009-10 NCAA Division I Women's Basketball Pack the House Challenge Schedule by Date
2009-10 NCAA Division I Women's Basketball Pack the House Challenge Schedule by Conference
2008-09 PACK THE HOUSE CHALLENGE RESULTS:
2007-08 PACK THE HOUSE CHALLENGE RESULTS:
PRIZES – View Prizes
Using the selection criteria below, NCAA staff will select one marketing staff (maximum of four people) from the schools in each of the 33 participating conferences as a conference winner (independent schools will compete against each other as a 'conference'). From the pool of 33 conference winners, one marketing staff will be selected as the grand prize winner and the remaining 32 conference winners will receive prizes.
In addition, the NCAA will make a $500 donation to a non-profit organization (of each institution's choice and subject to approval by the NCAA) on behalf of each of the 33 winners.
Each conference office will receive a commemorative memento in recognition of the school winner.
TO ENTER
Each participating school must submit an intent to participate form by November 2, 2009.
| Intent to Participate - NO LONGER AVAILABLE |
SUBMIT ENTRY FORM AFTER PTH GAME DATE
Once the "Pack the House" game has been held, each participating school must submit an entry form along with the Pack the House Challenge marketing plan and visual references, e.g. photos, etc. within two weeks following PTH designated game date. All entries must be submitted by 5 p.m. Eastern time March 7, 2010 to be considered.
SELECTION CRITERIA
- Marketing plan creativity
- Sold out or largest percentage increase from previous year's single game record attendance
- Winners will be announced on or before March 12, 2010
WAYS TO PROMOTE PTH
The NCAA will promote Pack the House Challenge participating schools and winners through the following:
- www.ncaa.org
- Recognition at the Division I Women's Basketball Championship
- Press Releases
The conference offices will also work to promote the initiative through their available platforms.
What can you do to promote the Pack the House Challenge on campus and in the community?
- Tag your print pieces (2008 examples 2MB). Use NCAA provided template art; color and black and white versions available. View instructions for customizing NCAA-provided template art, e.g., Flyer, Print ad, Video board graphic and Web banner.
- Create video board graphics to encourage fans to help your school win.
- Add a Web banner to your institution's Web page.
- Public address announcements at home games and events leading up to your Pack the House Challenge date (sample PA announcement).
ADDITIONAL INFORMATION
- Rules and decisions of NCAA staff are final.
- The NCAA reserves the right to substitute prizes of equal or greater value.
- Contact Kellie Leeman or Katie Carls with questions.
National Collegiate Athletic Association
