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Thank you for visiting the NCAA Basketball Marketing Resource Web page. The information below is intended to provide Divisions I, II and III college basketball marketing directors with a collection of information on the practice of marketing basketball.
You will notice that the NCAA Basketball Logo has a new look. A new NCAA Sports Logo System has been developed to bring an enhanced level of visual recognition to all NCAA championships regardless of division or gender. We would appreciate your support of the new NCAA Basketball logo by incorporating its use into all of your promotional items e.g., signage, advertising, promotional materials, etc. beginning with the 2007-08 season. For more information about the new NCAA Basketball logo, please visit the NCAA Logo Library link below.
The latest issue of Champion magazine features a tribute to former NCAA President Myles Brand, including comments from leaders within the NCAA membership. Other stories include a look at how institutions market women's basketball, and how a football program at Division II Mansfield has recovered in an unconventional manner after having been discontinued three years ago.
Want to know more about NCAA issues? Built for easy reading, Behind the Blue Disk is a series of topical one-pagers and the fastest way to learn more about the NCAA's most important issues.
