The Women’s Basketball Coaches Association announced that more than 1,250 schools and organizations have already committed to participating in the 2009 WBCA Pink Zone initiative.

The initiative is an effort for the WBCA’s nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond. The week set aside for this year’s Pink Zone is February 13-22. However, many schools are participating outside of that window because of scheduling conflicts. 

Schools have chosen to participate in various ways.  Ideas for involvement include donning pink uniforms, inviting breast cancer survivors to the game, wearing pink shooting shirts, asking all fans to wear pink and raffling off pink basketballs to raise money for a charity.

The NCAA has also joined the WBCA Pink Zone initiative by implementing the “Calling for a Cure” campaign in which all NCAA women’s basketball officials will make calls using pink whistles from February 13-22.