Make It Yours

Division II begins rollout of ‘Make It Yours’ logo

After months of research, design and membership feedback, the new Division II “Make It Yours” brand is set to launch.

Making It Theirs

Blacktop Creative has cultivated brands for 14 years – it counts Hallmark, Applebee’s and Chick-fil-A among its clients. But when Division II hired the marketing firm last April to develop a new brand campaign, Blacktop entered uncharted territory.

Division II membership decides new brand moniker

Hundreds of Division II administrators and student-athletes filed into an NCAA Convention meeting room Friday morning to make their mark on Division II history.

Creative firm to kick off DII branding with search for ‘core truth’

The division has hired Blacktop Creative, which previously created campaigns for companies such as Applebee’s and Chick-fil-A, to develop a new externally facing brand for DII.

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