Vaccaro, having built close relationships with prominent college coaches in the decade since he held the first Roundball Classic, is offered a role at Nike. The shoe company, through Vaccaro, pays a dozen coaches to outfit their teams in Nike shoes, birthing the idea of college apparel contracts. Early adopters are then-Iona coach Jim Valvano and UNLV’s Jerry Tarkanian. In 1978, Nike was selling only about $7 million a year in basketball apparel. A decade later, that figure had risen to $300 million.