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2017 NCAA CHOICES grant program selects winners

Here are the 2017 winning institutions and their project abstracts that they will use as a guide when developing their projects.

Babson College (Division III; New England Women’s and Men’s Athletic Conference)

The mission of Babson College is to educate the next generation of entrepreneurs and innovators to create great economic and social value everywhere. Babson’s globally recognized methodology of Entrepreneurial Thought and Action™ empowers our students to see endless opportunities, take action and leave the world a better place. Babson’s Division of Student Affairs will apply this methodology to address the issue of alcohol abuse among our student-athletes. The Department of Athletics & Recreation includes comprehensive programs for 22 varsity teams with more than 400 student-athletes (58.9 percent male, and 41.1 percent female), comprising 20-25 percent of the undergraduate student body.

Student Affairs, and the Departments of Athletics & Recreation, Health & Wellness and Community Standards will partner to launch a new initiative, “Team Engagement for Alcohol Management” (Project T.E.A.M.) to address alcohol abuse, wellness and performance through peer-to-peer education and leadership training for our student-athletes. Health and wellness professionals have designed Project T.E.A.M. as an original, transformational model emphasizing the promotion of holistic wellness, team bonding and development and community engagement as a cohesive, systemic approach to educating all students. Project T.E.A.M. has utility beyond athletics and is designed for any student group, social organization or team.

Goals of the pilot with student-athletes include: reduction of excessive drinking among undergraduates; reduction of harms/negative consequences related to drinking among student-athletes; promotion of positive group bonding activities to replace hazing among student-athletes; creation of safer party environments; increase in community engagement for student-athletes and; identification, evaluation and implementation of best practices to strengthen alcohol prevention initiatives for the varsity athletics program.

Bloomsburg University (Division II; Pennsylvania State Athletic Conference)

Bloomsburg University prepares and inspires more than 9,600 students, 8,995 undergraduate students and 663 graduate students, to become dynamic and confident leaders by building on a rich history of academic excellence as one of the 14 public universities in the Pennsylvania State System of Higher Education. As the largest comprehensive university in northeastern and northcentral Pennsylvania, BU offers 56 undergraduate majors, 57 undergraduate minors and 20 graduate programs, along with the experiences and technology to give students the best possible preparation for careers in their field. A member of NCAA Division II athletics, BU boasts more than 500 student-athletes involved in 20 sports (men’s wrestling competes at the Division I level).

According to the BU Department of Athletics’ Strategic Plan, one of the strategic goals relates to the student-athlete experience. Specifically, “paramount and guiding principle in all operations are creating a student-centered program with growth and development as key components in the education and welfare of student-athletes.” To that end, a life skills philosophy of excellence has been created and has been the impetus for department and university supported and sponsored programming to education student-athletes about substance abuse, hazing, social media, career development, etc.

The National Institute on Alcohol Abuse and Alcoholism reports that underage drinking, as well as harmful drinking among students of legal drinking age, continues to be a major problem on U.S. campuses. Each year 696,000 college students are assaulted by another student who has been drinking; 97,000 students report experiencing alcohol-related sexual assault or date rape; and 1,825 students die from alcohol-related injuries.

As research indicates, student-athletes continue to consume alcohol at higher rates than their non-athlete peers, which leads to greater risk of participation in binge drinking activities (Agley, Walker, & Gassman, 2012). While found to consume alcohol at increased levels, not every student-athlete partakes in the partying lifestyle and drinking culture on college campuses (Agley et al., 2012). However, student-athletes who do partake may face charges of possession of alcohol, underage drinking or public intoxication on- or off-campus. Increased heavy episodic drinking concerns athletic administrators and underscores the necessity for upgraded alcohol education (Cadigan, Littlefield, Martens, & Sher, 2013; Noble, Madson, Mohn, & Mandracchia, 2013).

Bloomsburg University, like many other institutions of higher learning across the nation, experiences challenges with student use of alcohol. According to CORE data from 2014, 95.5 percent of BU students believe that average student on the BU campus uses alcohol once a week or more. Sixty percent of BU students engaged in binge drinking in the two week prior to the survey. Eighty-seven percent of BU students that experienced physical violence were under the influence of alcohol and other drugs.

Through the Best the Best U CHOICEs program, BU aims to (1) reduce the prevalence of underage drinking at BU; (2) reduce the academic ramifications of alcohol use at BU; (3) reduce experiences of sexual misconduct, harassment or violence due to alcohol use at BU; and (4) establish accurate perceptions regarding alcohol use across the BU campus.

BU intends to meet these objectives by augmenting historically successful programming and developing new, engaging and peer driven programs including (1) health education and promotion for high-risk students, including student-athletes, delivered in a novel approach that is more engaging and relevant to BU students; (2) students engagement activities that seek to involve student in a more relevant and interactive style of learning; (3) student driven/peer led programming that capitalizes on the relevancy of current student needs and perceptions; and, (4) a shift in campus culture that challenges and correct misperceptions of the effects of alcohol use on student academic, athletic, social and emotional performance and students’ future success.

Eastern Kentucky University (Division I; Ohio Valley Conference)

Eastern Kentucky University is a regional, coeducational, public institution of higher education offering general and liberal arts programs, pre-professional and professional training in education and various other field at both the undergraduate and graduate levels. Located in Richmond, Madison Count, Kentucky, Eastern has a distinguished of more than a century of educational service to the Commonwealth. Situated near the heart of Bluegrass, Richmond is served by a network of major highways that make Eastern easily accessible from all parts of Kentucky and surrounding states. The Bluegrass, Mountain, Daniel Boone and Cumberland Parkways provide even greater accessibility by automobile since the city is located near the convergence of these arterial highways into the interstate system. Richmond, the county seat of Madison County, is one of the Commonwealth's fastest-growing cities, with about 33,000 residents. The community provides an excellent environment for the university student and boasts a regional shopping mall, theaters, live entertainment, fine dining, cultural events and activities, as well as many areas of historic and scenic interest.

EKU currently serves more than 16,000 students who live and travel to campus each day. There are 17 sports recognized by the NCAA and more than 350 athletes, including cheerleading and dance. EKU’s goal is to increase enrollment to 18,500 by the year 2020. With a growing city and an increasing population on campus, EKU will face new challenges with controlling alcohol use on or near campus. The campus has current policies on alcohol use, however, the education and awareness of incoming students needs improvement. As many national studies have shown, freshmen are more vulnerable to the use of alcohol especially if they are younger than 21, which is the legal drinking age in Kentucky.

Colonels CARE (Conquering Alcohol Risks with Education) is a student lead initiative that empowers students to help each other. It is a collaborative effort between student athletes and other student leaders at Eastern Kentucky University. Members of the Student Athlete Advisory Committee together with leaders from Greek letter organizations, student government and other registered student organizations, are the ambassadors leading the charge to help students become more aware of their responsibilities as they relate to alcohol consumption. The goal of Colonels CARE is to educate the campus about alcohol use but also to gain support with each incoming freshman class by asking them to pledge their support and/or become an ambassador.

Gallaudet University (Division III; North Eastern Athletic Conference)

Founded in 1864, and situated in Washington, D.C., Gallaudet is a federally chartered university designed to provide high-quality liberal arts and professional education to deaf, hard of hearing and hearing students. It is the world’s only university specifically designed to serve deaf and hard of hearing populations. Gallaudet offers undergraduate degrees in 40 majors, master-of-arts and master of sciences degrees, specialist degrees and doctoral degrees. Gallaudet is a bilingual (American Sign Language and English) institution of higher learning. The target population, Gallaudet University students, is approximately 1,800 students, of which 61 percent are undergraduates, 24 percent are graduate students, 11 percent are professional students and 3 percent are English Language Institute students. In 2016, 90 percent of undergraduate students and 47 percent of graduate students identified as deaf or hard of hearing. The student body is racially and ethnically diverse; 53 percent of students identify as White, 16 percent of as Black or African-American, 10 percent as Hispanic or Latino, 4 percent as Asian/Pacific Islander, 4 percent as biracial or multiracial and 7 percent are international students. There are a total of 14 sports and about 300-350 student-athletes (The number fluctuates depending on how many athletes join sports such as football, track/field and swimming/diving).

Research shows that alcohol use within the college environment has a negative overall effect on academic and social achievement. Furthermore, substance use and abuse in athletics poses many risks to the overall welfare of the student-athlete can greatly diminish their academic and athletic performance. Deaf students, including deaf student-athletes, are not exempt from experiencing problems with alcohol and alcohol abuse.

We have six projected outcomes we plan to accomplish: train a team of staff consisting of representatives from Alcohol and Other Drugs services, athletics, health and wellness programs and the Office of Student Conduct to provide brief alcohol screening and intervention with an evidence-based program, BAICS; revise general policy and student-athlete policy to include sanctions to require students who have alcohol based infractions to meet with staff for the BASICS sessions; educate the general student population on healthy alcohol consumption and partying safety; attend the APPLE Institute and apply learning into practice at Gallaudet University; develop and promote a social norming campaign on healthy alcohol use specific to athletes and then also for the general Gallaudet population; and utilize the current alcohol and other drugs coordinated community response team to garner support and provide ongoing leadership.

Gallaudet is committed to creating lasting change. This award would allow us to expand the alcohol prevention education we have on campus, establish needed services and fill gaps so that we can promote more healthy relationships with alcohol amongst our general student population and student-athletes.

Lawrence University (Division III; Midwest Conference)

Lawrence University is an intentionally small, residential liberal arts college and Conservatory of Music, located in the heart of Wisconsin—a state notorious for high alcohol consumption. Devoted exclusively to undergraduate education since its founding in 1847, Lawrence attracts more than 1,500 students from nearly every state and more than 35 countries. Women form 54 percent of the student body, international students form 11 percent and more than 20 percent are domestic students of color. Student-athletes, known as Lawrence Vikings, comprise nearly one-fourth of the student body (356) and compete on 21 Division III intercollegiate teams. Lawrence Vikings are remarkable, because in order to thrive in the academically rigorous environment, they must be not only excel on the court, field and pool, but also in the classroom. It is this group of academically and athletically precocious leaders that Lawrence will empower to advance alcohol-abuse prevention efforts on campus.

Alcohol abuse has historically been addressed during welcome week and only intermittently beyond. In the last few years, Lawrence has tested prevention and education initiatives like bystander intervention training and online education for incoming freshmen, but has not had the capacity to launch campus-wide strategies to address alcohol abuse. With the recent addition of two key staff members—a full-time Director of Athletics and Associate Dean of Health and Wellness Services—to our passionate key staff team, the time is right.

To kick off the project, the project team will recruit a core group of student athlete leaders—the Champions of Change Council—to encourage responsible alcohol use among the entire student body. In the first year, the council will receive peer mentor training, network with other schools at conferences, and work with the evaluation team to assess the current culture of alcohol use on campus. They will also develop a strategy for alcohol-free programming and a social norms campaign, which they will implement with staff in the second and third years. In the third and final project year, they will roll out bystander intervention training to strategic groups on campus. Throughout the process, the project team will create materials, networks, and structures to last beyond the grant period.

Providence College (Division I; Big East Conference)

Providence College is a primarily undergraduate, Catholic, liberal arts institution located in Providence, Rhode Island. It is the only college or university in the United States both founded and led by Dominican Friars. Most recently, the College was ranked number one in U.S. News & World Report’s 2017 “Best Colleges – Regional Universities – North” category.

Our student body is comprised of 4,300 undergraduate and 534 graduate students; 56 percent are female and 15.4 percent are students of color. Roughly 80 percent of students participate in varsity, club or intramural sports. Friar Athletics has been an integral part of our 100-year history. Today, 19 Division I teams, 362 student-athletes and 45 coaches compete in the Big East Conference and Hockey East Association. We are especially proud of our 94 percent student-athlete graduation rate - one of the highest in the nation for Division I schools.

Friar CHOICES: Stepping Up Together will build upon our existing Friar Family Step UP! bystander intervention program to increase alcohol awareness education and prevention and intervention skills among our student-athletes, coaches, athletic trainers and the broader student body. Designed by representatives from athletics, student affairs and the Personal Counseling Center, Friar CHOICES: Stepping Up Together will adapt Brief Alcohol Screening and Intervention of College Students, an evidence-based practice, to a group training format for coaches and athletic trainers; provide fall and spring programming for all students; utilize our extremely popular Late Night Madness event and athletic competitions to spread awareness; and collaborate with the Student-Athlete Advisory Committee to develop and implement two social norms/public health campaigns.

The success of this program will be measured by an increase in student confidence in using harm reduction strategies and reaching out for help, an increase in awareness of alcohol and drug prevention resources, a decrease in binge drinking, and an increase in alternative behaviors to drinking.

State University of New York at Oneonta (Division III; State University of New York Athletic Conference)

SUNY Oneonta is a public institution of higher education nestled in the foothills of the Catskill Mountains in Upstate New York and located just 200 miles from New York City. An institution committed to diversity and inclusion, we were one of just 83 institutions chosen by INSIGHT Into Diversity magazine to receive the 2014 Higher Education Excellence in Diversity award. We currently have 6,119 undergraduate and graduate students comprised of 60 percent females and 40 percent males enrolled in one of five liberal arts and sciences schools. The college mission, “SUNY Oneonta unites excellence in teaching, scholarship, civic engagement, and stewardship to create a student-centered learning community” allows each student to strive for and attain their goals throughout their academic career. Civic engagement is one of the most important features that students offer the community of Oneonta; performing 52,000 service hours in 2015-2016, with student-athletes contributing 8,090 of their time both in their competitive and non-competitive seasons. Currently, SUNY Oneonta’s Department of Athletics includes 21 athletic teams totaling 450 student athletes. We are proud to hold 11 NCAA titles, 60 team SUNYAC Conference Championships, and 185 individual SUNYAC Championships and even more proud to say that we win with character.

Oneonta Life Enjoyed is the moniker given to the city of approximately 14,000 residents; a blend of individuals who live here for the family-oriented, safe, friendly, small-town atmosphere with two colleges less than a half mile apart. While we are a “dry” campus with the exception of one “over 21” residence hall; the campus of Oneonta sits above the City of Oneonta and is only a short walk down the “cow path” to reach numerous house parties and at least 45 establishments that hold liquor licenses.

The proposed program,SUNY OPROS (Oneonta Players Reaching Other Students), is a peer/mentor program comprised of one or two athletes from each athletic team. O PROS will be trained to facilitate active and passive programming to other students with an emphasis in reaching athletes, new students (first year and transfer), and local high school students.

The objectives of the O PROS peer mentor/educator program are to:

1. Reduce the frequency of high risk drinking (5 or more drinks at a sitting).

2. Increase student athlete awareness about alcohol and its effects on athletic performance.

3. Enhance normative education to new students during orientation.

4. Establish a six-week, intensive O PROS outreach effort in the six residence halls that house new students.

5. Provide comprehensive alcohol education to local high school students. The establishment of  SUNY O PROS is in direct alignment with SUNY Oneonta’s efforts to increase applied learning opportunities for undergraduate students by creating internship and community service opportunities to fit into the schedule of student athletes.

The addition of the 30 O PROS mentors into orientation programming will help to promote positive social norms and break down barriers in conveying messages to new students about alcohol abuse and its negative consequences. O PROS mentors will provide student athletes, students new to the campus, and local high school students with the more positive role models they need to make the correct choices about alcohol both on campus and in the community.

University of North Texas (Division I; Conference USA)

 The University of North Texas is a Division I-A school with more than 310 student-athletes (U.S. Department of Education Compliance Report), participating in 12 sports teams and an undergraduate population of 30,503 students (37,973 total student body). The student body consists of: 49.4% Caucasian, 14.8 percent African-American, 22.9 percent Hispanic, 7.2 percent Asian/Pacific Islander, 1.5 percent Native American/Alaskan, 3.2 percent non-resident alien and 0.9 percent unknown. Of this undergraduate population, 48.2 percent are male and 51.8 percent are female. More than 6,000 undergraduate students live on campus and a large number live within two miles of campus (per 2015-16 fact book.

The University of North Texas’ R.E.A.L. (Realistic Education on Alcohol and Life) CHOICES program will engages student-athletes and other student leaders in activities designed to increase student awareness regarding alcohol misuse and reduce risky behavior related to alcohol consumption. This will be accomplished through collaboration among multiple entities on campus, educational programming, alcohol-free campus events, training and a comprehensive program evaluation. A unique feature of the grant is the development of an online academic course on leadership and alcohol education that will facilitate participation of athletes and other student leaders with demanding schedules.

The project will be housed in the Department of Disability & Addiction Rehabilitation and will not collaborate with partners from across the campus including athletics, the College Recovery Program, the Substance Abuse Resource Center, UNT housing and residence halls and the Meadows Center for Health Resources to reduce alcohol misuse and promote healthy activities. The project is unique in that students and student leaders are involved in every aspect of program development and curriculum delivery.

University of Central Oklahoma (Division II; Mid-America Intercollegiate Athletics Association)

Founded in 1890 as one of the state’s first institutions of higher learning, the University of Central Oklahoma cultivates creativity and innovation in every corner of campus, creating a culture of change where students learn, lead and serve. UCO exists to help students learn by providing transformative education experiences to students so that they may become productive, creative, ethical and engaged citizens and leaders serving our global community. Approximately 70 percent of our students are from the Oklahoma City Metropolitan Area, and 31 percent of UCO students are from underrepresented groups. Engagement of students in and out of the classroom to ensure transformative experiences of the whole student is a priority both in and out of the classroom. Students are engages around six core tenets: discipline knowledge, global and culture competencies, health and wellness, service learning/civic engagement and leadership research and creative scholarly activities.

Enrollment for the 2016-17 academic year included 14,753 undergraduate and 1,675 graduate students. The 450 student-athletes at the UCO compete in the Mid-America Intercollegiate Athletics Association conference within five men’s (baseball, basketball, football, golf and wrestling) and ten women’s (basketball, cross country, golf, rowing, soccer, softball, tennis indoor and outdoor track and field, volleyball) teams. The university’s athletics program has a rich tradition of success, most recently winning the 2013 NCAA Division II National Softball Championship, as well as the 2015 (men’s) and 2016 (women’s) Golf MIAA conference championship. The program is in a state of growth with plans underway for a new softball complex, a sports performance center and an indoor practice facility. In addition to collegiate athletic teams, UCO has eight competitive sports clubs with the hockey team winning the 2015 ACHA National Championship. The momentum of the building and success of athletic teams has facilitated increased partnerships with programming outside of athletics.

Every two years, the university conducts an American College Health Association’s National College Health Assessment. The NCHA provides data for driving programming, engagement and services. The data in this two-year cycle reflects a need for increased prevention and education within athletics around substance use, alcohol use and interpersonal violence. This data is consistent across sports club participation and intramurals as well, providing a larger context of prevention for the campus.

Through the ‘CHOS Choices (Champions of Success) grant, the university will establish a task force as a subcommittee of the UCO Healthy Campus Initiative to strengthen partnerships across campus organizations (e.g., athletics, sports clubs, intramurals, black male initiative, first generation programming, leadership programming, peer health leadership, Greek life and others). Activities will include the following: consideration of parent engagement prior to arrival and during the collegiate experience, building athlete orientation (including athletics, sports clubs and intramurals), identifying and implementing mandatory screening for athletes as a prevention tool (including with external community partners for SBIRT or echeckup), engaging community partners (public/private sector and on campus) in Healthy Campus initiative, ensuring a sustainable method of bystander training for all campus athletes (which could be integrated to greater campus opportunities), evaluating potential use of STLR (a UCO program) funding for student engagement, hosting at least one “after dark” event to promote healthier choices in social engagement, evaluating Uber partnership data to examine the educational opportunities with community businesses serving alcohol to the campus population, expanding communications and media campaigns, and enhancing professional development opportunities for coaches, athletic trainers and graduate assistants.

University of Missouri, Columbia (Division I; Southeastern Conference)

The University of Missouri has a student population of more than 34,000. The Wellness Resource Center, in conjunction with the athletic department, proposes to effectively decrease the high-risk drinking rate among Mizzou students and student athletes by incorporating Mizzou’s Step Up bystander intervention effort, Best Fans In America fan behavior effort and the Mizzou Made student athlete development effort to create a comprehensive educational intervention that supports and encourages personal choices about alcohol that are legal, healthy and safe.

The WRC began in 1990 as the primary prevention office. In partnership with students, faculty, staff and the community, the WRC promotes, develops and supports opportunities for students to enhance existing knowledge and skills necessary to make healthy lifestyle choices. The WRC creates ongoing programs, resources, and services. The WRC complements the academic mission of the university by assisting students in achieving their optimum level of health, growth and well-being and contributing to an environment where people value and care about themselves and others.

Mizzou is a member of the SEC Conference with 20 athletic teams and more than 500 student athletes. The primary goal of the Department of Intercollegiate Athletics at Mizzou is to develop the student-athlete as a total person in three critical areas: academic integrity, social responsibility and competitive athletic excellence. The Mizzou athletics program distinguishes itself by valuing the student-athlete as a learner, citizen, and competitor.

The WRC, in partnership with the Mizzou Intercollegiate Athletic Department, and the Fan Behavior Task Force will create a new marketing effort called “The Best Fans In America Step Up.” This effort will effectively decrease the high-risk drinking rate among Mizzou students by utilizing tailgating areas to implement extensive educational marketing campaigns that inform students as to the accurate drinking norms, the importance of being an active bystander and expectations of prosocial behavior during tailgating.

Student-athletes are great examples of students who can understand the importance of being a member of a team and the responsibilities that team members have to each other. We propose to train freshmen student-athletes on prosocial behavior/bystander intervention theory. We will explain what bystanders can do to help in problematic situations by explaining bystander behavior and teach skills for intervening.

Additionally, the WRC proposes to significantly expand the branding of our Step UP! Bystander Intervention campaign for the entire student body by creating a social media campaign that includes posters and videos utilizing well known and well respected athletes.

Mizzou Intercollegiate Athletic Department is willing to financially support this grant application which not only illustrates their commitment but increases the total budget allowing this effort to be even more comprehensive and effective.

University of North Georgia (Division II; Peach Belt Conference)

The University of North Georgia is a multi-campus institution of higher education located in the fastest-growing region in the state of Georgia. UNG is part of the University System of Georgia and is designated as a State Leadership Institution and The Military College of Georgia. As of Fall 2016, UNG enrolled 17,704 undergraduate students. With 220 student-athletes, the UNG Nighthawks compete at the NCAA Division II level as a member of the Peach Belt Conference, sponsoring 13 intercollegiate sports, including the addition of women’s track & field in 2016-17. UNG currently offers five men's, seven women's sports and mixed rifle, which competes as a member of the Southern Conference.

The goal of the UNG Lead by Choice Campaign is to educate the target student population of student-athletes, members of fraternities and sororities, international students, and first-year freshmen students living on campus about the unintended effects of alcohol use and to debunk the myths new students bring to UNG surrounding the role of alcohol in the university environment. This goal will be achieved during the program period through four measurable objectives:

Objective 1: Create a Lead by Choice Task Force, comprised of representatives from across the UNG campus community, to provide overall guidance and vision regarding alcohol education needs of the campus.

Objective 2: Develop and implement a sustainable training program to train targeted student leaders.

Objective 3: Assess current alcohol messaging and create strategic social norming efforts and messaging that reflects current needs.

Objective 4: Expand educational and social programming around alcohol education utilizing new and existing delivery methods.

University of the Sciences in Philadelphia (Division II; Central Atlantic Collegiate Conference)

University of the Sciences in Philadelphia is an NCAA Division II, Asian American and Native American Pacific Islander-Serving Institution. Established in 1821, USciences offers an array of healthcare and life science degrees to its 2,094 students (1,626 of these students are undergraduates; larger number provided reflects students enrolled in professional programs). The ethnic composition of the student body is 44.22 percent White, 33.86 percent Asian, 5.25 percent Black, 3.68 percent Hispanic, 0.19 percent Hawaiian/Pacific Islander, 0.05 percent Alaskan/Native American, 2.87 percent from two or more races/ethnicities, and 9.88 percent Non-resident Aliens or unknown ethnicities.

Student-athletes represent about 10 percent (N=160) of USciences total undergraduate population (N=1,626) and participate in one or more of the university’s 12 NCAA varsity athletic teams. (Note: In Fall 2017, USciences will expand its number of varsity athletic teams to 14). Student-athletes and Greeks represent prominent subgroups within the USciences campus community and are at increased risk of participating in high-risk behaviors. These subgroups, along with first-year students, another high-risk subgroup, will be the target audiences of the proposed Devil’s Pride: Responsible CHOICES program. Where applicable, grant activities also will be open to the general student population.

The purpose of the Devil’s Pride: Responsible CHOICES program is to partner with stakeholders across the University to implement comprehensive, collaborative, formal approach to influence people’s knowledge, attitudes, and behavioral intentions regarding alcohol consumption and protect students from the short and long-term consequences of alcohol consumption and abuse. The goals of this approach are to reduce high-risk drinking behaviors of USciences students and promote responsible social hosting behaviors.

The objectives of the Devil’s Pride program are to: 1) Reduce the number of incident reporting forms completed by campus security and police that involve the investigation and/or citation of students for alcohol use; and 2) Increase awareness of the nature, extent, and harms of substance abuse.

Winston-Salem State University (Division II; Central Intercollegiate Athletic Association)

The Winston-Salem State University is a Historically Black College and University located in Winston-Salem, North Carolina. WSSU was founded in 1892, and continues to provide quality education to over 5000 students today. WSSU is a regional institution that consistently ranks among the best public universities located in the southern region. It is also one of few that will participate in a concerted effort to change the culture and attitudes regarding alcohol use and misuse at an HBCU. Coincidentally, WSSU, like several HBCU’s, is geographically couched in a high risk area that lends itself to alcohol and drug use and abuse, therefore it is imperative that we educate our students, and safeguard them from risk associated with alcohol use and misuse.

Winston-Salem State University is a dry campus and drinking an alcoholic beverage of any type on campus is strictly prohibited. The total population for the state of North Carolina is 9,848,060 (Census Bureau, 2014). Alcohol and drug use and misuse are a major contributor to death and it appears that NC, along with the rest of the nation, is dealing with issues caused by behavioral addiction and substance use and misuse. Over the past five years, WSSU has seen the incident rate related to alcohol and drug use steadily increase.

To that end, WSSU is proposing an alcohol awareness and education program called Project MAC (Mindful Alcohol Choices). Research studies have shown that creating awareness and providing education regarding various strategies have been proven to be effective interventions on college campuses. The purpose of the project is to create awareness of the health implications, including the physical, mental, emotional and social, as well as the legal ramification of poorly and uniformed alcohol decision making. The ultimate goal of the proposed project is to create a culture of awareness of the impact of the consequences of alcohol use and misuse of college students. Project MAC is an alcohol awareness and education program sponsored in collaboration with several WSSU entities. Partners include the department of athletics, the department of health, physical education and sport studies, the department of human service studies, student affairs and the WSSU Alcohol and Other Drugs Task Force.

The targeted audience will include all students at WSSU with a specific focus on first-year students, campus organizations, student-athletes, faculty and staff (including athletic department staff and coaches). The purpose of the project is to create awareness of the health implications, including the physical, mental, emotional and social, as well as the legal ramification of poorly and uniformed alcohol decision making.