The NCAA Committee on Sportsmanship and Ethical Conduct is working to increase awareness of and commitment to sportsmanship across the Association. Through this initiative, the committee’s goal is to advance sportsmanship commitment by providing best practices and resources that campus leaders can use as they implement sportsmanship programs.

The NCAA offers many resources for schools to use as part of their sportsmanship program:

RESPECT Campaign Booklet

This booklet, which was printed and mailed to all member schools and conferences, provides best practices, case studies and information on how to download available RESPECT campaign resources for use on campus.

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Guide for Planning and Implementing a Sportsmanship Program

The guide includes ideas for who could serve as committee members, an example of a sportsmanship policy, target audiences and channels for reaching them, and items to include in a launch plan - all designed to engage athletes, coaches and fans.

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Game Program Ads

The ads feature the NCAA Respect campaign logo and the tagline, "It's the name of the game," to remind fans to engage in sportsmanlike behavior.

Each of the downloadable folders includes a print-ready PDF, as well as InDesign and Illustrator (.eps) files if you would like to customize the ad with your school and/or conference logo.

In-Venue Signage

The ads - available in two sizes - feature the NCAA Respect campaign logo and the tagline, "It's the name of the game," to remind fans to engage in sportsmanlike behavior.

Both of the downloadable folders include a print-ready PDF, as well as Illustrator (.eps) files if you would like to customize the banner with your school and/or conference logo.

Video PSA for In-Venue Use

The 30-second PSA encourages fans to behave in a sportsmanlike manner and can be played on video boards before or during a sporting event. The file can also be customized with your school and/or conference logo. Please note this is only for in-venue use, not for broadcast.

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Audio PSA for In-Venue Use

This 30-second audio version is similar in content to the video public service announcement but available for events without a video board. Please note this is only for in-venue use, not for broadcast.

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Script for Public Address Announcers

This sample script provides messaging for in-venue announcers to remind fans to behave in a sportsmanlike manner.

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