You are here

Anheuser-Busch Pledges $3 Million to Support NCAA Alcohol Education Grant Program

The NCAA and Anheuser-Busch announced today a new five-year agreement that will continue to provide funds for NCAA CHOICES, a grant program that supports comprehensive alcohol education at NCAA member schools. The funding agreement will provide $600,000 annually to NCAA CHOICES through 2018.

The NCAA CHOICES grant program provides support for NCAA member schools and conferences to integrate athletics into campus-wide alcohol responsibility efforts to help create an environment for students that supports and encourages personal CHOICES that are legal, healthy, appropriate and safe. NCAA CHOICES connect athletics with other campus departments in the development and implementation of effective alcohol-education projects.

“Anheuser-Busch has been committed to promoting responsible drinking and preventing underage drinking and drunk driving for more than 30 years,” said Kathy Casso, vice president, corporate social responsibility, Anheuser-Busch. “Our investment in the NCAA CHOICES grant program will help member schools implement programming to help keep future leaders, our roads and our communities safe.”

The competitive grant process provides up to 15 new, three-year $30,000 projects to member schools annually. Prevention practitioners in higher education review and recommend proposals for a collaborative three-year alcohol education project targeted to the larger student body, with an expectation that the project will be continued at the end of the grant.

“The NCAA appreciates the support of the Anheuser-Busch Foundation to fund educational initiatives that contribute to safe campus environments,” said Mark Lewis, NCAA executive vice president for championships and alliances. “Alcohol education programs are an important tool in encouraging college students to make responsible decisions.”

Since the inception of NCAA CHOICES, contributions of more than $7 million have funded projects at 269 member schools. Anheuser-Busch first endowed the NCAA CHOICES program in 1991 with a $2.5 million grant. In 1998, the NCAA expanded the scope of the projects to a three-year cycle.

About Anheuser-Busch

Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities.  For more than three decades, Anheuser-Busch and its wholesalers have committed more than $1 billion in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving.  Anheuser-Busch reduced total water use at its breweries 32 percent over the last 5 years and by 45.5 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years.  Since 1997, Anheuser-Busch and its Foundation have invested in local communities through donations of more than $530 million to charitable organizations.  The company also has provided more than 72 million cans of drinking water to people impacted by natural and other disasters since 1988.  Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 450,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit and for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. 

Issuing NCAA Office(s):