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NCAA names Martin vice president of Eligibility Center

Felicia Martin has been selected to serve as the vice president of the NCAA Eligibility Center. She will set the Eligibility Center’s strategic direction and lead a staff that each year certifies approximately 100,000 Division I and II prospective college athletes’ academics and amateurism credentials. She begins her new role Feb. 13.

Martin was previously the senior associate director of athletics for academics, student services and sports administration at Texas Tech University. In this role, Martin was the chief academic officer responsible for the academic services offered to approximately 450 student-athletes while also providing oversight of the eligibility process. She joined the Texas Tech athletic staff in June 1999 as a counseling specialist for the tutorial and mentor program. Martin returned to Texas Tech after five years as the assistant executive director at the Division 1A Athletic Directors Association.

“Felicia is highly regarded among her peers in the NCAA membership community,” said Oliver Luck, executive vice president of regulatory affairs and strategic partnerships. “She brings insightful campus experience and perspective that will be beneficial for prospects, parents and administrators.”

In the new role, Martin will guide customer service enhancements for NCAA member schools, prospects and high schools, including opportunities to facilitate earlier engagement in the certification process. Martin also will direct efforts to provide education around effective preparation for academic success in college.

“I’m excited about this incredible opportunity,” said Martin. “The work I’ve been engaged in throughout my career has been centered around the student experience and working at the national office will broaden that scope. I look forward to continuing this work with my colleagues and the staff at the NCAA.”

Martin replaces Todd Leyden, who left the NCAA in October to serve as executive director at Fort Wilderness, a Wisconsin-based Christian camp.

“Felicia has been a tremendous leader for many years and has established herself as one of the nation's most respected administrators,” said Texas Tech Athletics Director Kirby Hocutt. “She is exactly what our industry needs in the national office setting policy and having an in-depth understanding of life on a college campus.”