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NCAA names 2020 Jim McKay Scholarship winner

Trinity’s Abigail Holland to receive $10,000 toward postgraduate studies

Abigail Holland

Abigail Holland of Trinity (Texas) will receive a $10,000 Jim McKay Scholarship, awarded by the NCAA to college athletes who demonstrate achievement in sports communication or public relations or hope to contribute to the field.

Holland, a basketball player at Trinity, graduated with a degree in communications this spring.

The scholarship recognizes a student-athlete’s outstanding academic achievements and potential to make major contributions to the sports communications industry. The scholarship was created in 2008 to honor pioneer sports journalist Jim McKay, and the recipients are selected by the NCAA Walter Byers Scholarship Committee.

Holland, who earned a 3.81 GPA, minored in sports management and history. She was named to the Trinity dean’s list multiple times.

During her undergraduate career, Holland worked on several projects that include being a social media intern at the 2018 Men’s Final Four, where she helped enhance the fan experience by capturing images and videos to be posted on social media. She created stories for use on the NCAA Men’s Final Four Instagram account.

Holland also worked on the social media team for the Valero Texas Open, which is a stop on the PGA Tour. She researched best practices on social media for the event and recommended strategies to use during the tournament.

On the court, Holland was selected to the all-Southern Collegiate Athletic Conference first team in 2018, 2019 and 2020, and was the 2020 SCAC Women’s Basketball Player of the Year.

Holland set a single-game program scoring record, 43 points, during the 2018-19 season. She also set a school and Southern Collegiate Athletic Conference record with 21 field goals made in a single game.

Later that season, she scored single-game Southern Collegiate Athletic Conference Tournament records of 38 points and 15 field goals.

In the 2019-20 season, the 6-foot forward averaged 18.7 points and 6.6 rebounds.

“As a sport management minor, I have learned that I can continue to keep my passion for sport alive, just in a different way,” Holland wrote in her application essay. “The past four years I

have critically examined sport, and I understand that it has a certain connection to society that I did not always recognize. … Time and time again we see athletes, coaches, reporters, etc., using their platform to fight for something they believe in, which inspires me. My goals are to continue pursuing my passion for sport while making a difference just like Jim McKay.”