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DIII Issues Forum highlights NIL, generational gap

Issues take center stage as Division III inches towards Saturday’s business session

At Friday’s Division III Issues Forum at the 2020 NCAA Convention in Anaheim, California, members considered potential name, image and likeness rule changes and discussed how to narrow generational gaps in the workplace. They also reviewed legislation that will be voted on at the Division III Business Session on Saturday.

Name, Image and Likeness

Division III delegates discussed potential models for name, image and likeness legislation and examined Association-wide principles, current Division III bylaws and other areas to consider when evaluating rule changes. Any NIL legislation is not expected until the 2021 NCAA Convention.

In October, the NCAA Board of Governors voted unanimously to permit student-athletes the opportunity to benefit from the use of their name, image and likeness in a manner consistent with the collegiate model. Each division now is working toward modernizing its rules to allow additional flexibility within principles and guidelines set by the Board of Governors.

According to the Board of Governors, changes must be based on the following principles:

  • Payment to student-athletes for use of their name, image or likeness should not be for athletic performance or participation, nor should the payment serve as an inducement to select a particular school.
  • Regulation of a student-athlete’s name, image or likeness use should be transparent, narrowly tailored and enforceable, and it should facilitate the principle of fair competition among schools in a division, including the integrity of the recruiting process.
  • Student-athletes should be able to use their name, image or likeness similar to college students who are not student-athletes, unless there is a compelling reason to differentiate.

Current specific exceptions allowing use of Division III student-athletes’ name, image and likeness include: institutional, charitable, educational and nonprofit; modeling and other nonathletically-related promotional activity; media activities; and a student-athlete’s own businesses. Attendees discussed crowdfunding, testimonials, brand ambassadors and private lessons as areas to think about when assessing potential rule changes.

Attendees discussed the concepts of income unrelated to NCAA participation, activities with no institutional involvement and institutionally managed activities.

Members highlighted fairness, equity and opportunity when asked what one word or concept the division should keep “top of mind” during the remainder of this process.

Generational Gaps

Speaker and author Haydn Shaw presented a session focused on generational gaps to help members understand different generations and life stages, and how to motivate each other and create a more productive workplace.

Attendees were surveyed and able to share questions and concerns on this topic heading into the forum.

Shaw led table conversations examining communication differences between baby boomers, Generation X, millennials and Generation Z, and the roles of phone calls, face-to-face conversations, texting and social media for each of the generations. He discussed three “sticking points” where things get stuck when blending generations: respect, decision-making and policies. He also examined mental health and generational differences.

2020 Legislation

NCAA staff read through the 11 proposals and one resolution on which Division III delegates will vote at Saturday’s business session. Forum attendees asked for clarification on specific pieces of legislation, most notably the proposal to add equestrian to the Emerging Sports for Women list.