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Charlotte Wins NCAA® Division I National SAAC “It’s On Us” Contest

Winning video will debut at NCAA Men’s Final Four®

The University of North Carolina at Charlotte’s Student-Athlete Advisory Committee beat out more than 40 competitors to win a contest sponsored by the NCAA Division I National Student-Athlete Advisory Committee to raise awareness of campus sexual assault.  The contest is part of the NCAA’s participation in the “It’s On Us” campaign led by the White House.  The winning video will debut Saturday, April 4 prior to the NCAA Final Four semifinal games on the big screen at Lucas Oil Stadium.

The NCAA Division I National SAAC invited campus SAACs across the country to create videos promoting awareness and prevention of sexual assaults on campus in support of the It’s On Us campaign.  From the 44 qualifying SAAC video submissions, members of DI SAAC narrowed the field to the top six for judging.   Charlotte was selected as the winner, with the U.S. Military Academy’s video receiving an honorable mention.

"We’re excited to see so many student athletes around the country step up to stop sexual assault and become part of the It’s On Us Campaign,” said campaign manager Kristin Avery. “We congratulate UNC Charlotte and its athletes on their great PSA."

In addition to having its video shown to more than 100,000 fans at the Men’s and Women’s Final Four, Charlotte will receive $5,000 to be used for additional sexual assault prevention efforts on campus.

The video contest falls in line with two events in April: National Sexual Assault Awareness Month and National Student-Athlete Day, which falls on April 6, but is celebrated throughout the month of April with various outreach projects.

SAAC is the voice and presence of the student-athlete in the NCAA structure, which can include providing viewpoints on potential NCAA legislation, maintaining seats on committees within the NCAA governance structure and participating in community partnering.  The mission of the National SAAC is to enhance the total student-athlete experience by promoting opportunity, protecting student-athlete welfare and fostering a positive student-athlete image.   SAACs represent Division I, II and III and are also present at the campus level at most colleges and universities in the athletics department.

Comment from Division I National SAAC:

"Division I National SAAC has decided to support the It's On Us campaign in an effort to be proactive by starting the conversation that sexual assault exists.  We hope the result of this initiative is the start of an athletic culture of recognizing, identifying, and intervening when sexual assault situations transpire.  Our goal as National SAAC representatives is to create a positive change on our campuses; with a feeling of safety on our college campuses being one of them. We want to prevent sexual assault before it happens and awareness of this issue is the first step."

To learn more about It’s On Us, visit itsonus.org.