Diversity and Inclusion Social Media Campaign

In Partnership with the Minority Opportunities and Interests Committee (MOIC) and Student-Athlete Advisory Committees (SAACs).

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Tips for Engaging your Campus in the Campaign

Don’t know where to start? Here are general tips for engagement during the campaign week.

  • Encourage participants to think of diversity and inclusion not just in terms of race and gender, but rather acknowledge the whole spectrum of diversity (including diversity that is often rooted in invisible identities such as sexual orientation, (dis)ability, religion, socioeconomic status, national origin, or first-generation status).
  • Use various social media platforms to share messages, posts, tweets, videos and images highlighting the campaign, its objectives and daily themes. Use the unique strengths of each social media platform. For example, Twitter is great to create dialogue with followers, while Instragram is a powerful outlet to share visual materials such as videos and pictures. Of course, you can post materials on multiple platforms to increase engagement with followers!
  • Recognize that diversity celebrates the various dimensions of identity and experience that make us unique, while inclusion refers to the intentional act of leveraging diversity to reap the benefits of working together despite our differences.<
  • Highlight the administrators, faculty, programs, alumni and great things that make your campus or conference unique.
  • Encourage wide participation by asking your friends, fellow teammates, members of campus student groups and classmates to join the campaign.
  • Highlight departments that focus on diversity and inclusion work – such as accessibility/disability services, American studies, cultural studies, ethnic studies, gender studies, queer studies, women’s studies, etc.
  • Work with your school’s alumni association and athletics department to identify alumni from historically underrepresented groups who were student-athletes at the school.

Given the success of the inaugural Diversity and Inclusion Social Media Campaign in 2018, you may also want to share the campaign highlight video with student-athletes, coaches and administrators to get them excited about this year’s campaign.

Check out the highlight video from last year at the top of this page.

Tell us about it!

Do you have a great idea for the campaign that you would like to share with other campaign participants?

Submit it here.