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Robinson to join NCAA inclusion staff

Sonja Robinson joins NCAA inclusion staff

Sonja Robinson will join the NCAA inclusion staff as director of minority inclusion  the week of August 17. She comes to the national office from the University of New Mexico. 

Robinson is an institutional researcher and post-doctoral fellow for the University of New Mexico Division of Equity and Inclusion, where she leads research activities under the supervision of the vice president for equity and inclusion. She is also a professor at the university, teaching classes in sport management, leadership, marketing and psychology, and has made numerous presentations on gender, race and leadership in sports.

Robinson was an All-Big Ten academic scholar basketball athlete who earned numerous accolades while completing a degree in mechanical engineering and architecture at the University of Minnesota. She also earned an MBA from the University of Missouri, Kansas City, where she was a volunteer assistant coach, and a Ph. D in sports administration from the University of New Mexico.  

“We are excited to have Sonja join us as director of minority inclusion,” said Bernard Franklin, NCAA executive vice president of education and community engagement/chief inclusion officer.  “As a former student-athlete, coach and researcher, she brings an important perspective and background that will help us develop programs and services to positively impact people of color within college sports.”