Diversity and Inclusion Social Media Campaign

In Partnership with the Minority Opportunities and Interests Committee (MOIC) and Student-Athlete Advisory Committees (SAACs).

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Planning for the Campaign

It is suggested that each student-athlete, coach or administrator planning to partake in this campaign prepare for the most effective campaign by doing the following before the October 22-25, 2019, campaign dates:

Reach out to your athletics department’s director of communications, athletics director and/or senior woman administrator

You can also reach out to your school’s marketing/communications department for assistance in engaging in the campaign.

Encourage the campus SAAC president to send a note to the SID informing them of the campaign. This will allow them to prepare social media of their own and to be on the lookout for student-athlete posts, which they can share on the institution’s social media account.

Inform your fellow student-athletes of the campaign

Ask each team SAAC representative to make sure their teammates know of the dates, general scheme, and how they can be involved.

Make connections and use the resources available on your campus

Promoting diversity and inclusion is a team effort! Fortunately, you already have a variety of resources available on your campus to help you make this campaign a success. Assign SAAC members to reach out to campus organizations, offices, or departments focused on diversity and inclusion to discuss ways in which you can highlight their work during the campaign.

Prepare your materials

As you will see below, this campaign uses q specific hashtag (#NCAAInclusion), a different theme for each day, and specific activities. It will be best if you prepare your materials beforehand (e.g. decorated shirts, photo templates, etc.).


Campaigns are always most effective when they are coordinated. It will be helpful if you appoint a member of your SAAC (e.g., social media chair) to work with your institution, conference, or division to coordinate a time during each campaign day in which you intend to focus your posting. For example, you may assign some teams to post from 10 a.m. to 12 p.m., others from 12 p.m. to 2 p.m., and the remaining teams from 2 p.m. to 4 p.m. on each day. This is at your discretion, of course.

Combine online with offline activities

Student-athletes on your campus will be most engaged if they create content in in-person or group settings. You will see that various ideas below ask student-athletes to participate in an offline activity (e.g., create a picture) the result of which will then be shared online. Try to combine these workshop-style activities with social media activities to achieve a maximum level of engagement.

Meet student-athletes where they are at

It’s easiest to create materials for the campaign at a time convenient for student-athletes. For example, dedicate the SAAC meeting closest to the campaign dates as a preparation meeting. During the meeting, you can then create materials for the campaign. Similarly, you could use team meetings to create content for the campaign.

Reminder: Each of the activities proposed are suggestions! While we want to encourage all student-athletes to participate in the campaign, it is up to you (and your creativity!) to what extent you participate and what strategies for engagement you implement during the campaign week.

Tell us about it!

Do you have a great idea for the campaign that you would like to share with other campaign participants?

Submit it here.