Diversity and Inclusion Social Media Campaign

In Partnership with the Minority Opportunities and Interests Committee (MOIC) and Student-Athlete Advisory Committees (SAACs).

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Day 3: Better Together

Showcasing the strengths and diversity of your campus or conference community

Day 3 (Thursday, Oct. 24) is focused on the campus and conference communities of which student-athletes are a part of. On this day of the campaign, we call on campaign participants to showcase the strengths of their respective campus or conference university, with a particular focus placed on how diversity and inclusion enrich these communities.

To kick off this day, campaign participants should post an announcement revealing the theme for Day 3.

Example: “It’s Day 3 of @NCAA Diversity & Inclusion Week! Today we celebrate the uniqueness of our communities to show that, as student-athletes, we are BETTER TOGETHER! How do diversity and inclusion enrich YOUR community? Tell us using #NCAAInclusion!” (243 characters)

Engagement Level 1: Tweeting/Creating Posts with Unique Facts or Aspect about Your Campus/Conference Community

Similar to Day 3 of last year’s campaign, one way to highlight the diversity of your community is to share diversity facts about your community. For example, you could share tweets with the following information:

  • Number of student-athletes of color in your program
  • Number of international students in your program
  • List of countries international student-athletes are from
  • Percentage of women in the athletics department (or in athletics departments across your conference)
  • Etc.

Example: “Day 3 of NCAA Diversity & Inclusion Week is here! Because the theme of today is “Better Together”, we will share a series of interesting facts related to diversity and inclusion on campus and in college athletics. Do you have more facts? Use #NCAAInclusion to share!” (266 characters)

In addition to tweets, student-athletes can also show pictures of campus- or conference-specific diversity facts. For instance, they can write down the statistics on a small whiteboard and take a picture of them holding the whiteboard.

Post about what “community” means to you personally. If you run a SAAC account, you can also use that account to pose a question such as “What does being a member of our campus community mean to you?” to engage your followers.

Example: “Today’s @ncaa inclusion theme is BETTER TOGETHER! What makes our campus community unique? What does being a member of our campus community mean to YOU? Use #NCAAInclusion to share your thoughts!” (194 characters)

  • You can also share diversity facts about college sports in general. NCAA diversity facts can be accessed via the NCAA Demographics Database. In addition, organizations such as Women Leaders in College Sport and The Institute for Diversity and Ethics in Sport (TIDES) regularly publish facts related to diversity and inclusion in intercollegiate athletics.

Example posts:

  • “In 2018, nearly 500,000 student-athletes competed in the NCAA. Out of the total number of student-athletes, 44 percent were female while 56 percent were male. #NCAAInclusion” (173 characters, source: https://bit.ly/2z8nNWs)
  • “In 2018, approx. 1 in 5 athletics directors leading NCAA athletics programs was a woman. #NCAAInclusion” (103 characters, source: https://bit.ly/2z8nNWs)
  • “While men continue to dominate head coaching positions in the NCAA, approx. 1 in 4 head coaches in 2018 identifed as a woman. #NCAAInclusion” (140 characters, source: https://bit.ly/2z8nNWs)
  • “Women of color continue to be one of the most underrepresented groups among athletics directors in the NCAA, with only 32 athletics directors in the Association identifying as a woman of color (23.7%). #NCAAInclusion” (216 characters, source: https://bit.ly/2z8nNWs)
  • “In the coaching ranks, only 3.6% of head coaches and 6.3% of assistant coaches are women of color. #NCAAInclusion” (113 characters, source: https://bit.ly/2z8nNWs)
  • “Research conducted by Women Leaders in College Sport revealed that from July 2017-April 2018, 16 of 58 new athletic director hires in Division I (21%) have been women. Similar patterns in other divisions: DII 12 of 56 (21%), DIII 28 of 66 (42%). #NCAAInclusion” (260 characters, source: https://bit.ly/2ZhnrYs)
  • “When it comes to race and ethnicity, the majority of male student-athletes in the NCAA identify as white (62.7%), while 18% identified as African-American, 6% as Latinos, 1.9% as Asian or Pacific Islanders, & 0.4% as Native Americans. #NCAAInclusion” (249 characters, source: https://bit.ly/2z8nNWs)
  • “The majority of 2018 female NCAA student-athletes identified as white (70.9%). 9.4% identified as African-American, 5.5% as Latina, 2.6% as Asian or Pacific Islanders, and 0.4% as Native American. #NCAAInclusion” (211 characters, source: https://bit.ly/2z8nNWs)
  • “According to NCAA data, 59 percent of women’s teams are coached by men. While men are coaching women’s teams in high numbers, only 5 percent of men’s teams are coached by women, an increase of 2 percent over 20 years. #NCAAInclusion” (232 characters, source: https://bit.ly/2z8nNWs)
  • “Results from a 2017 LGBTQ DIII-wide membership survey show that more than 8 out of 10 athletics/higher ed administrator respondents, and approx. 2/3 of student-athletes, identify as allies of the LGBTQ community. #NCAAInclusion” (227 characters, source: https://on.ncaa.com/2PRvCGw)
  • “In both Division I and II, the highest number of first-year international student-athletes can be found in soccer. In women’s sports, tennis is the sport with the highest number of first-year international students in both divisions. #NCAAInclusion (248 characters, source: https://on.ncaa.com/2O1aKiU)”
  • “Over 17,000 international student-athletes compete in the NCAA, with most international SAs coming from Canada (4,166), the United Kingdom (1,776) and Germany (1,139). #NCAAInclusion” (182 characters, source: https://on.ncaa.com/2MZutiY)”

Engagement Level 2: Create a “Better Together” Night or Photo Campaign/PSA focused on Your Community

  • SAAC members could work with their athletics departments to create graphics that highlight the voices of diverse student=athletes and student-athlete alumni from the school. The graphics could feature quotes from current and former student-athletes who identify as members from underrepresented groups reflecting on their time on campus.
  • Many student-athletes have a strong sense of identification with and pride for the schools for which they compete. Create a photo campaign or or short series of videos/PSA that showcases what being a part of the community -- and/or being “better together” -- means to the student-athletes on your campus or in your conference. For example, have student-athletes/coaches/administrators respond to prompt such as “What does it mean to be a member of our community to you?” or “What does it mean to be better together here at [insert school/conference name?” You can then either combine all of the responses into one video, or share the individual responses in shorter videos throughout the day.
  • Example: “Hi, we are [name], [name], and [name] from [university’s team]. For us, being a member of our community means respecting everyone regardless of who they are. We welcome everyone who welcomes everyone!”
  • Hold a “#NCAAInclusion Better Together” Night at a Meet or Game during the Week
  • Encourage teams to work with their athletics departments to declare one of the home athletics events taking place during the scheduled Diversity and Inclusion Week or during the season to be promoted as a “#NCAAInclusion Better Together” or “Diversity and Inclusion Game/Meet.” At that event, SAAC representatives and athletics departments can do the following:
    • Highlight and draw attention to the 2019 Diversity and Inclusion Social Media Campaign in general or to specific programming/social media activities taking place during the week.
    • Invite offices and campus organizations focused on diversity and inclusion to the game/meet and showcase their work during media timeouts/half time/breaks/etc. Example organizations/offices/programs:
      • Office of Diversity and Inclusion
      • Black Student Union, Latino/a Student Union, etc.
      • Groups focused on gender and/or sexuality issues (e.g., Queer Student Union)
      • International Student Offices
      • TRIO Programs
      • Use a cardboard cutout/posters with the campaign hashtag #NCAAInclusion for attendees to take pictures and share on social media
      • Highlight departments that focus on diversity and inclusion work – such as women’s studies, ethnic studies, American studies, sport management, cultural studies, sociology, gender studies, queer studies, disability studies, etc.

Engagement Level 3: Highlight How Diversity & Inclusion Resources Strengthen the Sense of Community

Install a “Better Together Wall” in Your Athletics Department

  • On this campaign day, you can work with SAAC to ask student=athletes to bring different resources focused on diversity and inclusion to a predetermined place (e.g., the student-athlete development office or the athletics department’s conference room) to create a “Better Together Wall.” Resources to be featured on the wall can include flyers for diversity and inclusion classes they have taken, booklets from diversity resource centers, and general resources they have made use of. You can then take a photo of each student-athlete with their resource and ask them for a brief quote as to why that resource is important. Don’t forget to post both on social media using the campaign hashtag #NCAAInclusion! Added bonus: You can leave up this “Wall of Resources” throughout the year for student-athletes to use.

Share Diversity and Inclusion Resources

  • Throughout the day, SAAC reps could share links to resources on campus or in their community that can assist in doing diversity and inclusion work – such as centers focused on LGBTQ advocacy, racial justice, intercultural competence, mental health, TRIO Programs, etc.

Example Tweets:

  • “To be better together, today we will showcase a variety of resources that promote diversity and inclusion daily. First up, we want to give a shoutout to our international programs office [link office]. Check out their work here: [insert link]. #NCAAInclusion” (258 characters)
  • “Today we highlight the importance of being BETTER TOGETHER! Did you know that our campus has its own Latinax Center advocating for the needs of students who identify as a member of the Latinax community? Check out their work here: [insert link]. #NCAAInclusion” (260 characters)

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