Diversity and Inclusion Social Media Campaign

In Partnership with the Minority Opportunities and Interests Committee (MOIC) and Student-Athlete Advisory Committees (SAACs).

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Day 1: This is Who We Are

Highlighting student-athletes’ core values and multiple identities

On Day 1 (Tuesday, Oct. 22) of the campaign (Tuesday, Oct. 22), the focus is on student-athletes’ core values and multiple identities. The purpose of this day is to show who the student-athlete is as a person. What core values do you believe in? What values guide your life? What identities in addition to being an athlete do you hold (e.g., in terms of gender, race, sexual orientation, religion, world view, background, etc.)? These are some of the questions that should guide the content creation for day of the 2019 campaign.

To kick off the campaign, on this day participants should post initial announcement post(s) explaining the week:

Example Posts:

Post 1: “It’s that time of the year again: We are excited to kick off the second annual #NCAAInclusion Week! For the next four days, each day will have a different theme related to diversity & inclusion in athletics. Join us as we demonstrate the power of inclusion!” (257 characters)

Post 2: “Today we will focus on the core values & various identities student-athletes hold. Who are YOU as a person? Use #NCAAInclusion to show that student-athletes are more than an athlete.” (182 characters)

Engagement Level 1: Tweeting/Creating Posts on Social Media

Example Activities:

  • Share the 2018 campaign highlight video with a call to action to participate in this year’s campaign:
  • In their posts, campaign participants can highlight inclusion as part of their core values. Example: “As a student-athlete at NCAA university, I believe in treating everyone with respect and dignity. Hate and discrimination don’t have a place here! What do you believe in? #NCAAInclusion” (185 characters)
  • In their posts, campaign participants can highlight the various identities they hold. Example: “Shut up and dribble? I don’t think so. I am not just a student-athlete, but also a brother, a political science major, and a member of the LGBTQ community! #NCAAInclusion” (170 characters)
  • Using a free word cloud generator online (e.g. https://www.wordclouds.com/), create a word cloud that represents your core values and various identities. Sharing a picture of your words cloud online is a great way to show others who you are. Need inspiration? Simply google “word clouds focused on inclusion” or similar search terms to get some ideas on how to create a great word cloud. Of course, you can also create a word cloud using differently colored pens and a blank piece of paper!

Engagement Level 2: Creating a Photo Campaign

  • Photos highlighting multiple identities:
    Similar to last year’s campaign, have student-athletes share pictures with “I am …” statements written on a piece of paper to highlight multiple aspects of their identities (Remember: The focus should be on non-athletic identities).

Examples:

  • I am … Hispanic.
  • I am … dyslexic.
  • I am … a Muslim.
  • I am … gay.
  • I am … a future doctor.
  • I am … an advocate for ____.

Example posts to go with the pictures:

  • “I am not just a student-athlete … I am a friend. I am a brother. I am a Christian. I am African-American. I am a biology major. I am a leader. #NCAAInclusion” (157 characters)
  • Photos highlighting core values:
    Using a small white board or piece of paper, have student-athletes complete the sentence “I value …” and take a picture of their responses to be shared on social media.

Examples:

  • I value … teamwork.
  • I value … respect.
  • I value … inclusion.
  • I value … differences.

Alternatively, student-athletes could print out key quotes that reflect their core values -- and then take a picture of them holding up the quote. In the social media post accompanying the picture, they can then explain what that quote means to them.

Do you want to highlight both the multiple identities of student-athletes and their core values? Try this idea: Ask student-athletes to write down values or stereotypes they do not agree with on a piece of paper. Then take a picture of them tearing that piece of paper apart. For instance, you could feature a photo of a student-athlete tearing apart a piece of paper with the word “discrimination” or “student-athletes have low GPAs.”

Engagement Level 3: Creating Team/School/Conference PSAs

  • In addition to pictures, athletics departments, universities and/or conference offices can create their own PSAs showcasing multiple identities and core values of student-athletes, coaches and administrators. Any of the ideas shared under “Engagement Level 2” can easily be turned into a video. Check out our webpage outlining steps to creating a successful PSA for the campaign [link the word “web page” to subpage “Creating a PSA].
  • Check out this Wright State SAAC video focused on the “I am …” themes.
  • You could also create a PSA around the following idea: In a setting frequently visited by student-athletes (e.g., coaches offices, weight room, etc.), put up a whiteboard or poster with the words “I am …” and “I value …” written on them. Then, have student-athletes put up post-it notes with their personal answers to these prompts -- and fill them as the board/poster gets fuller.

Tell us about it!

Do you have a great idea for the campaign that you would like to share with other campaign participants?

Submit it here.