Diversity and Inclusion Social Media Campaign

In Partnership with the Minority Opportunities and Interests Committee (MOIC) and Student-Athlete Advisory Committees (SAACs).

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After the Campaign

Take the campaign further

The Diversity and Inclusion Social Media Campaign is meant to be a week of awareness, education and engagement showing the importance of inclusive environments in college sports, but it does not have to end there! The following are some ideas that you can implement during the week’s campaign or other times throughout the academic year to show your support.

Designate a home event to support diversity and inclusion

Encourage teams to work with their athletics departments to declare one of the home athletics events taking place during the scheduled Diversity and Inclusion Week or during the season to be promoted as a “Diversity and Inclusion Game/Meet.” At that event, SAAC representatives and athletics departments can do the following:

  • Highlight and draw attention to the 2019 Diversity and Inclusion Social Media Campaign in general or to specific programming/social media activities taking place during the week.
  • Invite offices and campus organizations focused on diversity and inclusion to the game/meet and showcase their work during media timeouts/half time/breaks/etc. Example organizations/offices/programs: Office of Diversity and Inclusion; Black Student Union, Latino/a Student Union, etc.; Groups focused on gender and/or sexuality issues (e.g., Queer Student Union); International Student Offices; TRIO Programs; Etc.
  • Highlight departments that focus on diversity and inclusion work – such as women’s studies, ethnic studies, American studies, sport management, cultural studies, sociology, gender studies, queer studies, disability studies, etc.

Work with your school’s alumni association and athletics department to identify diverse alumni who were student-athletes at the school

The information gathered could be used in a variety of ways. For instance, these individuals could be highlighted during the Diversity and Inclusion week, during an awareness or heritage celebration month, or for any event that the school wishes to use in honor of alumni. Participants can conduct brief interviews with these alumni that allow the alumni to reflect on the importance of diversity and inclusion to their career and life after sports. See the Because of Them…” Black History Month Campaign at the University of Minnesota for an example.

Make diversity and inclusion resources on campus available to student-athletes, coaches and administrators

Your school will likely have resources available related to diversity and inclusion. For instance, work with offices or academic departments dedicated to diversity and inclusion (see list above) to provide training opportunities for student-athletes, coaches and/or administrators. Administrators, in addition, can think about inviting trainers to one of their head coaches meetings to facilitate a training on topics such as microaggressions, facilitating difficult conversations, allyship, etc.

Attend NCAA inclusion programming

The NCAA office of inclusion has many resources to help you in your diversity and inclusion efforts. For example, each April the office of inclusion hosts the NCAA Inclusion Forum. The next NCAA Inclusion Forum will be held April 17-19, 2020 in Denver. Each year, the office of inclusion sponsors a number of student-athletes from schools in close proximity to the Inclusion Forum site to attend the forum through the Regional Student-Athlete Engagement Program.

For more ideas on how to promote diversity and inclusion at your school, check out these schools and conference offices that have succeeded at creating inclusive cultures.


Tell us about it!

Do you have a great idea for the campaign that you would like to share with other campaign participants?

Submit it here.