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NCAA Core Purpose and Values

NCAA Strategic Plan

Core Purpose

Our purpose is to govern competition in a fair, safe, equitable and sportsmanlike manner, and to integrate intercollegiate athletics into higher education so that the educational experience of the student-athlete is paramount.

Core Values

The Association - through its member institutions, conferences and national office staff - shares a belief in and commitment to:

  • The collegiate model of athletics in which students participate as an avocation, balancing their academic, social and athletics experiences.
  • The highest levels of integrity and sportsmanship.
  • The pursuit of excellence in both academics and athletics.
  • The supporting role that intercollegiate athletics plays in the higher education mission and in enhancing the sense of community and strengthening the identity of member institutions.
  • An inclusive culture that fosters equitable participation for student-athletes and career opportunities for coaches and administrators from diverse backgrounds.
  • Respect for institutional autonomy and philosophical differences.
  • Presidential leadership of intercollegiate athletics at the campus, conference and national levels.

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